External Communications Lead

Sitecore; Washington (District of Columbia); On-site; USD 120,000 - 180,000; Full time

Job summary

Sitecore in Washington DC is seeking an External Communications Lead to shape and amplify the company’s story across external audiences.

This role leads proactive media relations, elevates executive visibility, and drives earned media programs to strengthen Sitecore’s reputation and market presence. The ideal candidate understands digital experience platforms, CMS, and MarTech, and can translate complex product innovations into clear, compelling narratives.

Qualifications

• 7+ years of experience in public, external, or corporate communications.
• Experience in-house and at PR/communications agencies preferred.
• Experience in digital/MarTech, enterprise SaaS, or related technology categories preferred.
• Proven media relations success with strong relationships in business, tech, and MarTech press.
• Excellent writing and editing skills for media, executives, and thought leadership.

Responsibilities

• Develop and execute external communications strategies to raise Sitecore's awareness.
• Build relationships with journalists, editors, and influencers across business, tech, and MarTech.
• Lead proactive media outreach around news, launches, customer stories, data announcements, and executive commentary.
• Collaborate with teams to develop differentiated stories and consistent messaging.
• Draft press releases, messaging frameworks, media pitches, Q&A, talking points, blogs, and briefs.
• Translate technical topics into concise external narratives.
• Drive executive visibility through media interviews and speaking engagements.
• Manage PR agencies, scope, priorities, budget, and results.
• Track coverage, share of voice, and overall impact.
• Support reactive communications and issues management when needed.

Skills

Media relations

Executive communication

Writing and editing

Agency management

Strategic storytelling

Executive presence

Job description

About Us:

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.

As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.

Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect. They are the behaviours that bring our mission and vision to life, every day, in every interaction.

As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.

Learn more at Sitecore.com.

About the Role:

Sitecore is looking for an External Communications Lead to help shape and amplify the company’s story across external audiences. This role will lead proactive media relations, support product and corporate storytelling, elevate executive visibility, and drive earned media programs that strengthen Sitecore’s reputation and market presence.

The ideal candidate brings strong knowledge of the digital experience platform, CMS, marketing platform, or broader MarTech landscape and knows how to translate complex product innovation into clear, compelling narratives. They are a strategic communicator and hands‑on operator with strong media instincts, excellent writing skills, and experience working both in‑house and at an agency.

What You’ll Do:

• Develop and execute external communications strategies that increase awareness of Sitecore, its platform, customer impact, and thought leadership
• Build and maintain strong relationships with key journalists, editors, and influencers across business, tech, and MarTech press
• Lead proactive media outreach around company news, product launches, customer stories, data‑driven announcements, and executive commentary
• Partner closely with corporate communications, product marketing, customer marketing, field marketing, social media, and senior executives to develop differentiated stories and consistent messaging
• Draft and edit high-quality press releases, messaging frameworks, media pitches, Q&A, executive talking points, bylines, blogs, and briefing materials
• Translate technical and product-heavy topics into concise, relevant, and compelling stories for external audiences
• Drive executive visibility opportunities, including media interviews, speaking engagements, contributed content, and trend commentary
• Manage PR agencies and external partners, including scope, priorities, budget, performance, and results
• Track, analyze, and report on coverage, message pull‑through, share of voice, and overall communications impact
• Support reactive communications and issues management when needed

What You Need to Succeed:

• A minimum of 7 years of experience in public relations, external communications, or corporate communications
• Experience both in‑house and at a PR/communications agency preferred
• Experience in digital experience platforms, CMS, marketing platforms, MarTech, enterprise SaaS, or related technology categories preferred
• Proven media relations success and strong existing relationships with business, technology, and MarTech press
• Exceptional writing and editing skills, with the ability to create content for media, executives, and thought leadership platforms Demonstrated ability to simplify complex technology and product narratives for external audiences
• Experience managing people, with a track record of coaching and developing talent
• Experience leading and optimizing agency relationships
• Strong executive presence and confidence working with senior stakeholders
• Excellent judgment, attention to detail, and ability to balance strategy with execution in a fast‑paced environment

Additional Skills That Could Set You Apart:

• Experience in B2B enterprise software or high‑growth technology companies
• Familiarity with categories such as DXP, personalization, CDP, digital asset management, content operations, AI for marketing, or commerce
• Experience supporting major product announcements, customer storytelling, industry events, and executive thought leadership
• Global communications experience across multiple markets

Equal Opportunities at Sitecore:

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, colour, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.