External Communications & Content Strategy Manager

PCC Pensacola Christian College, Inc.; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Pensacola Christian College, Inc. is seeking an External Communications & Content Strategy Manager to lead external messaging, content strategy, and campaigns that promote the institution and support enrollment.

The role partners with leadership, Marketing, Admissions, and other departments to ensure consistent brand standards. The ideal candidate has a Bachelor's in Marketing and at least 5 years of marketing experience, with strong skills in audience analysis, branding, content development,

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 5 years in marketing.
• Strong written and verbal communication and leadership.

Responsibilities

• Develop external messaging and content frameworks aligned with institutional goals.
• Collaborate with leadership, Marketing, Admissions and other departments to drive campaigns.
• Oversee content strategy, calendars, reviews, and delivery across channels.
• Monitor reputation, measure impact, and drive continuous improvement.

Skills

Audience Analysis

Brand Management

Change Communications

Communication

Content Strategy

Editorial Planning

MarCom

Project Management

Reputation Management

Stakeholder Management

Education

Bachelor's Degree - Marketing

Job description

Dedicated to Excellence, Committed to Service: External Communications & Content Strategy Manager

The External Communications & Content Strategy Manager develops and manages external messaging and content that promotes the institution, supports enrollment and customer engagement, strengthens brand reputation and routine external communication. Working in partnership with leadership, Marketing, Admissions, and other departments, this role oversees content strategy, campaign communications, audience-focused content development, and continuous improvement of external communications to ensure alignment with institutional goals and brand standards.

External Communication and Content Strategy

Partner with institutional leaders and departments to identify external communication needs, audience interests, and marketing priorities. Develop messaging strategies, value propositions, and content frameworks that communicate the ministry's value and support enrollment and purchasing decisions. Ensure messaging is audience-focused, mission-aligned, accurate, and consistent with institutional positioning and brand standards.

Customer-Readiness and Decision-Support Content

Develop and maintain content that supports prospective students, families, customers, and other audiences throughout the enrollment and decision-making journey. Create and edit digital, print, and campaign materials that explain institutional offerings, requirements, benefits, processes, and next steps. Collaborate with subject‑matter experts to ensure content is accurate, relevant, and responsive to audience questions and concerns.

Marketing Campaigns, Advertising Coordination, and Delivery Handoff

Partner with the CMO and Marketing team to align content with campaign objectives, audience needs, and desired outcomes. Develop creative briefs, guide content development, and coordinate reviews, approvals, revisions, and project timelines. Provide approved content for distribution and maintain content calendars, messaging resources, workflows, and project records.

Brand Reputation, Performance Evaluation, and Continuous Improvement

Develop content that strengthens institutional credibility, communicates value, and supports a positive public image. Monitor external feedback and reputation trends, recommending or drafting responses and escalating issues as appropriate. Use audience feedback, campaign results, and related data to improve messaging, content effectiveness, and customer readiness.

FLSA Status

Scanning (Non‑exempt)

Education Required

Bachelor's Degree - Marketing

Work Experience Required

5+ years in marketing

Physical Requirements and Skills

• Audience Analysis
• Brand Management
• Change Communications
• Communication
• Content Strategy
• Editorial Planning
• Marketing Communications (MarCom)
• Project Management
• Reputation Management
• Stakeholder Management

Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position. We are looking for qualified individuals who are "Dedicated to Excellence, Committed to Service".

Employee Services hires for Pensacola Christian Academy, Pensacola Christian College, and Abeka, all of which are experiencing tremendous growth. Our ministry began in 1954 when Pensacola Christian Academy opened with just 35 students. Since then, the Lord has blessed us in many ways. From its inception, we have been dedicated to excellence as a Christian educational institution that glorifies Christ and is dedicated to training young people to serve God. We are also committed to service as we reflect the name of Christ to the students whom we minister to daily and to families around the world.

Are you interested in becoming a part of a vibrant ministry that is devoted to furthering the cause of Christ? If so, we would love to have you join us.