Expert Decision Support Analyst

Acxiom; Arkansas; On-site; USD 95,000 - 140,000; Full time

Job summary

Acxiom is seeking a Decision Support Analyst to partner with clients and internal teams, transforming marketing, media, and customer data into actionable insights and reporting solutions.

You will analyze large datasets, develop recurring and ad hoc reports, monitor performance, and provide recommendations to improve data quality, campaign effectiveness, and business outcomes. This role blends analytics, consulting, and BI in a highly client-facing environment.

Qualifications

• Typically 8+ years of related experience with a Bachelor's degree, or equivalent combination of education and experience.
• Advanced experience in marketing analytics, reporting, business intelligence, decision support, or a related data-focused field.
• Hands-on experience with cloud-based data platforms and large-scale data environments.
• Proven experience building and supporting recurring and ad hoc reporting solutions.
• Ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.
• Strong attention to detail with a focus on data quality, validation, documentation, and audit readiness.
• Experience supporting digital marketing, paid media, audience analytics, campaign measurement, attribution, customer intelligence, or marketing operations.

Responsibilities

• Serve as a primary point of contact for clients regarding reporting, analytics, campaign management, and business intelligence solutions.
• Manage multiple priorities and deadlines while maintaining high levels of quality and accuracy.
• Analyze large volumes of marketing, campaign, media, and customer data to identify trends, opportunities, and business insights.
• Develop, maintain, validate, and enhance recurring, ad hoc, operational, and executive-level reports.
• Investigate data anomalies, perform root-cause analysis, and provide recommendations for corrective actions.
• Measure campaign effectiveness, operational performance, data integrity, customer satisfaction, and cost efficiency.
• Support the execution, monitoring, and analysis of marketing campaigns and associated reporting deliverables.
• Validate campaign outputs and client deliverables to ensure accuracy, completeness, and adherence to SLAs.
• Participate in post-production audits and quality assurance reviews.
• Provide Tier 2 support for complex production, reporting, application, and data-related issues.
• Support change management activities involving system, tool, process, and reporting enhancements.
• Work within Adobe platforms, iHub, Google Cloud Platform (GCP), BigQuery, and other enterprise data environments to investigate data and validate reporting results.
• Ensure data is accurately segmented, cleansed, formatted, and ready for campaign execution and analysis.
• Perform data profiling, reconciliation, validation, and quality assurance activities.
• Support application administration tasks and document system and process changes as required.
• Identify opportunities to improve data workflows, automation, reporting processes, and operational efficiency.
• Drive process improvements, best practices, and standardization across reporting and analytics functions.
• Document methodologies, reporting processes, data definitions, and operational procedures.
• Mentor junior and senior analysts by providing guidance, knowledge sharing, and technical support.
• Help remove operational barriers and improve team effectiveness.

Skills

SQL

PL/SQL

GCP

Adobe platforms

Databricks

BI tools

UNIX/Linux

Perl

Relational databases

Education

Bachelor's degree

Tools

SQL / PL-SQL

Google Cloud Platform (GCP)

Adobe platforms

Databricks

Business Intelligence tools

UNIX/Linux

Perl

Job description

The Decision Support Analyst partners with clients and internal teams to transform complex marketing, media, campaign, and customer data into actionable insights, reporting solutions, and business recommendations. This highly client-facing role combines analytics, campaign support, reporting, business intelligence, and consultative problem-solving to drive informed decision-making and client success.

The analyst develops and maintains reporting solutions, validates and analyzes marketing data, monitors campaign and operational performance, and provides recommendations that improve efficiency, data quality, and business outcomes. This role also serves as a trusted advisor to clients, supporting campaign management processes, troubleshooting data issues, conducting research, and ensuring delivery of accurate, high-quality solutions.

Client Partnership & Consulting

• Serve as a primary point of contact for clients regarding reporting, analytics, campaign management, and business intelligence solutions.
• Manage multiple priorities and deadlines while maintaining high levels of quality and accuracy.

Data Analytics & Reporting

• Analyze large volumes of marketing, campaign, media, and customer data to identify trends, opportunities, and business insights.
• Develop, maintain, validate, and enhance recurring, ad hoc, operational, and executive-level reports.
• Investigate data anomalies, perform root-cause analysis, and provide recommendations for corrective actions.
• Measure campaign effectiveness, operational performance, data integrity, customer satisfaction, and cost efficiency.

Campaign & Operational Support

• Support the execution, monitoring, and analysis of marketing campaigns and associated reporting deliverables.
• Validate campaign outputs and client deliverables to ensure accuracy, completeness, and adherence to service-level agreements (SLAs).
• Participate in post-production audits and quality assurance reviews.
• Provide Tier 2 support for complex production, reporting, application, and data-related issues.
• Support change management activities involving system, tool, process, and reporting enhancements.

Data Management & Technology

• Work within Adobe platforms, iHub, Google Cloud Platform (GCP), BigQuery, and other enterprise data environments to investigate data and validate reporting results.
• Ensure data is accurately segmented, cleansed, formatted, and ready for campaign execution and analysis.
• Perform data profiling, reconciliation, validation, and quality assurance activities.
• Support application administration tasks and document system and process changes as required.
• Identify opportunities to improve data workflows, automation, reporting processes, and operational efficiency.

Process Improvement & Leadership

• Drive process improvements, best practices, and standardization across reporting and analytics functions.
• Document methodologies, reporting processes, data definitions, and operational procedures.
• Mentor junior and senior analysts by providing guidance, knowledge sharing, and technical support.
• Help remove operational barriers and improve team effectiveness.

Experience

• Typically 8+ years of related experience with a Bachelor's degree, or equivalent combination of education and experience.
• Advanced experience in marketing analytics, reporting, business intelligence, decision support, or a related data-focused field.
• Hands‑on experience working with cloud-based data platforms and large-scale data environments.
• Proven experience building and supporting recurring and ad hoc reporting solutions.
• Ability to manage multiple priorities and deliver high-quality work in a fast‑paced environment.
• Strong attention to detail with a focus on data quality, validation, documentation, and audit readiness.
• Experience supporting digital marketing, paid media, audience analytics, campaign measurement, attribution, customer intelligence, or marketing operations.

SQL / PL-SQL
Google Cloud Platform (GCP)
Adobe platforms
Databricks
Business Intelligence tools
UNIX/Linux
Perl
Understanding of relational database concepts and data architecture.
Experience supporting production operations, SLAs, change management, application administration, and issue resolution.
Knowledge of information technology practices and marketing technology ecosystems.

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention Colorado, California, Connecticut, Massachusetts, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact compensation@acxiom.