Expert Decision Support Analyst

Acxiom; Conway (AR); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Acxiom is seeking a Decision Support Analyst to partner with clients and internal teams, turning marketing, media, and customer data into actionable insights and reporting solutions. This highly client-facing role combines analytics, campaign support, reporting, business intelligence, and consultative problem-solving to drive informed decision-making and client success.

The analyst develops and maintains reporting solutions, validates data, monitors campaign and operational performance, and

Qualifications

• 8+ years of related experience with a Bachelor's degree.
• Advanced experience in marketing analytics, reporting, BI, decision support, or a related data-focused field.
• Experience translating analytical findings into business recommendations and client-facing presentations.
• Hands-on experience working with cloud-based data platforms and large-scale data environments.

Responsibilities

• Partner with clients and internal teams to transform marketing, media, campaign, and customer data into insights and reporting solutions.
• Develop, maintain, validate, and enhance recurring and ad hoc reporting and BI solutions.
• Analyze data to identify trends, opportunities, and business insights; measure campaign effectiveness and data quality.
• Provide Tier 2 support for complex data, reporting, and application issues; assist with campaign management and audits.
• Mentor junior analysts and drive process improvements across data workflows and reporting processes.
• Work across Adobe, iHub, GCP, BigQuery, and other enterprise data environments to validate results.

Skills

Client-facing communications

Presentations

Facilitation

Stakeholder management

Multitasking

Attention to detail

Data storytelling

Problem solving

Education

Bachelor's degree

Tools

SQL/PL-SQL

BigQuery

Adobe platforms

Databricks

ETL tools

Job description

The Decision Support Analyst partners with clients and internal teams to transform complex marketing, media, campaign, and customer data into actionable insights, reporting solutions, and business recommendations. This highly client-facing role combines analytics, campaign support, reporting, business intelligence, and consultative problem-solving to drive informed decision-making and client success. The analyst develops and maintains reporting solutions, validates and analyzes marketing data, monitors campaign and operational performance, and provides recommendations that improve efficiency, data quality, and business outcomes. This role also serves as a trusted advisor to clients, supporting campaign management processes, troubleshooting data issues, conducting research, and ensuring delivery of accurate, high-quality solutions. Key areas of focus include data analysis, reporting and business intelligence, campaign measurement, client partnership, application administration, process improvement, and operational support across platforms such as Adobe, iHub, Google Cloud Platform (GCP), and BigQuery.

Client Partnership & Consulting

Serve as a primary point of contact for clients regarding reporting, analytics, campaign management, and business intelligence solutions. Translate client business objectives into reporting, measurement, and analytical solutions. Build and maintain strong client relationships through proactive communication, consultation, and issue resolution. Present findings, recommendations, and insights to both client and internal stakeholders. Manage multiple priorities and deadlines while maintaining high levels of quality and accuracy.

Data Analytics & Reporting

Analyze large volumes of marketing, campaign, media, and customer data to identify trends, opportunities, and business insights. Develop, maintain, validate, and enhance recurring, ad hoc, operational, and executive-level reports. Investigate data anomalies, perform root‑cause analysis, and provide recommendations for corrective actions. Measure campaign effectiveness, operational performance, data integrity, customer satisfaction, and cost efficiency. Convert complex analytical findings into clear, actionable business recommendations.

Campaign & Operational Support

Support the execution, monitoring, and analysis of marketing campaigns and associated reporting deliverables. Validate campaign outputs and client deliverables to ensure accuracy, completeness, and adherence to service‑level agreements (SLAs). Participate in post‑production audits and quality assurance reviews. Provide Tier 2 support for complex production, reporting, application, and data‑related issues. Support change management activities involving system, tool, process, and reporting enhancements.

Data Management & Technology

Work within Adobe platforms, iHub, Google Cloud Platform (GCP), BigQuery, and other enterprise data environments to investigate data and validate reporting results. Ensure data is accurately segmented, cleansed, formatted, and ready for campaign execution and analysis. Perform data profiling, reconciliation, validation, and quality assurance activities. Support application administration tasks and document system and process changes as required. Identify opportunities to improve data workflows, automation, reporting processes, and operational efficiency.

Process Improvement & Leadership

Drive process improvements, best practices, and standardization across reporting and analytics functions. Document methodologies, reporting processes, data definitions, and operational procedures. Mentor junior and senior analysts by providing guidance, knowledge sharing, and technical support. Help remove operational barriers and improve team effectiveness. Recognize opportunities for innovation and recommend enhancements to tools, processes, and client solutions.

Required Qualifications

Typically 8+ years of related experience with a Bachelor's degree, or equivalent combination of education and experience. Advanced experience in marketing analytics, reporting, business intelligence, decision support, or a related data-focused field. Demonstrated ability to analyze, reconcile, profile, and interpret large datasets. Experience translating analytical findings into business recommendations and client-facing presentations. Hands‑on experience working with cloud-based data platforms and large-scale data environments. Proven experience building and supporting recurring and ad hoc reporting solutions. Strong client-facing communication, presentation, facilitation, and stakeholder management skills. Ability to manage multiple priorities and deliver high-quality work in a fast-paced environment. Strong attention to detail with a focus on data quality, validation, documentation, and audit readiness. THIS POSITION IS NOT ELIGIBLE FOR ANY TYPE OF SPONSORSHIP

Preferred Qualifications

Experience supporting digital marketing, paid media, audience analytics, campaign measurement, attribution, customer intelligence, or marketing operations. Experience with: SQL / PL‑SQL BigQuery Google Cloud Platform (GCP) Adobe platforms Databricks Business Intelligence tools ETL tools Campaign Management tools UNIX/Linux Shell Scripting Perl Understanding of relational database concepts and data architecture. Experience supporting production operations, SLAs, change management, application administration, and issue resolution. Knowledge of information technology practices and marketing technology ecosystems.

Primary Location City/State

Homebased – Conway, Arkansas

Equal Opportunity Employer

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Company Culture

We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.