Experimentation Analyst

BritBox; New York (NY); On-site; USD 77,000 - 94,000; Full time

Job summary

BritBox International in New York is seeking an Experimentation Analyst to collaborate with Marketing, Creative, UX and Product to design, execute, and monitor tests. You’ll manage the day-to-day A/B workflow and translate results into actionable insights to improve paid media, trial-to-paid conversion, LTV and retention.

This role emphasizes data-driven decision making, stakeholder communication, and continuous optimization to grow subscriber engagement and revenue in a fast-paced media

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field.
• Experience in testing, optimization, or analytics, preferably in a digital or subscription-based environment.
• Familiarity with A/B testing platforms and analytics tools.

Responsibilities

• Test Setup & Execution: Assist in designing and implementing A/B tests and multivariate tests for campaigns and subscriber strategies.
• Project Management: Track tests centrally and update timelines and details.
• Monitoring & Reporting: Regularly monitor test performance and compile actionable reports.
• Data Analysis: Use analytics tools to evaluate behavior and conversion metrics.
• Collaboration: Work with marketing, creative, UX and product to align tests with goals.

Skills

Analytical thinking

Communication skills

Project management

Data-driven decision making

Education

Bachelor’s degree in Marketing, Business, Data Science, or a related field

Tools

Optimizely

GA4

SQL

Tableau

Excel

Marketing automation tools

Job description

Job Title: Experimentation Analyst
Location: New York

Company: BritBox International

Reporting to: Manager, Testing & Customer Insights

Contract Type: Full Time / Permanant

About Us

BBC Studios’ Direct-to-Consumer (DTC) business brings premium content directly to North American audiences through two distinctive streaming brands: BritBox and BBC Select.

BritBox, the ultimate streaming destination for British TV. We offer an unparalleled collection of thoughtfully curated entertainment—cleverly crafted and full of the charm, wit, and heart that define British storytelling.

Born from the BBC, our mission is to bring authentic British stories to our audiences. Launched in 2017, we are a small but mighty streamer that punches above our weight—available on every major platform and even featured among the bright lights of Times Square—and we’re just getting started.

BBC Select is a documentary streaming service that has been successfully operating since February 2021. It has established itself as the third-largest documentary streaming service in the US. With plans to expand through original commissions, territorial premieres, and new distribution platforms, BBC Select continues to serve a highly engaged audience that values educational, high-quality content. The integration of BBC Select into the DTC organization presents a strong opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance overall customer experience.

If you’re passionate about entertainment, thrive in a fast-paced environment, and want to play a meaningful role in our growth journey, this is your opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere.

Job Purpose:

As Experimentation Analyst, you will collaborate closely with multiple departments such as Marketing, Creative, UX and Product to design, execute, and monitor tests. Through testing, you’ll deliver improved results in areas such as paid media, key subscription metrics including trial-to-paid conversion, LTV and retention, and help ensure new launches and tactics are successful from the get-go.

Alongside this, you will help manage the day-to-day A/B testing workflow, from test intake through to results summaries and sharing learnings across the business. You will also communicate regularly with stakeholders to ensure tests are aligned, progress is visible, and insights are translated into clear actions.

This is an opportunity for a self-starter who can dig in and use both data-driven insights and testing techniques to drive growth within our company.

Responsibilities:

• Test Setup & Execution: Assist in designing and implementing A/B tests and multivariate tests for marketing campaigns, creative assets, and subscriber strategies in product/app, email, push etc.

• Project Management: Ensure all tests are tracked centrally, making all relevant updates to details and dates, proactively identifying conflicts and ensuring tests will start and end on agreed timelines.

• Monitoring & Reporting: Regularly monitor test performance, analyze results, and compile reports that detail findings and recommendations for future campaigns.

• Data Analysis: Utilize analytics tools to evaluate user behavior and conversion metrics, identifying trends and actionable insights to enhance marketing efforts.

• Collaboration: Work closely with the Senior Manager, marketing team, and creative team to ensure tests align with business goals and user needs.

• Subscriber Strategy Support: Contribute to the development of strategies aimed at attracting new subscribers and improving retention through data-driven insights.

• Continuous Improvement: Stay informed about industry trends and best practices in testing and optimization, integrating new methodologies to improve testing processes.

• Documentation & Communication: Maintain clear documentation of testing protocols and communicate results effectively to stakeholders, ensuring alignment on strategic decisions.

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Science, or a related field.

• Previous experience in testing, optimization, or analytics, preferably in a digital or subscription-based environment.

• Understanding of key statistical concepts for hypothesis testing, including confidence intervals, p values, alpha, beta, standard deviation etc.

• Familiarity with A/B testing platforms (e.g., Optimizely) and marketing automation tools.

• Familiarity with analytics platforms such as GA4, Meta, etc.

• Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Google Analytics, SQL, Tableau).

• Excellent communication skills, able to present complex data insights in a clear and actionable manner.

• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

• Familiarity with AI tools and desire to learn for workflow improvements, test analysis, build and ideation.

• Passion for data-driven decision-making and improving customer experiences.

• Bonus: HTML/CSS/JavaScript to directly set up tests in tools such as Optimizely.

Skills and Personal Attributes:

• Passionate about British TV and SVOD.

• Motivated by working in a fast-paced media environment.

• Natural project manager, able to manage self & others to complete tasks on time and communicate clear deliverables and expectations.

• Excited to pioneer and continually evolve a new platform for testing & optimization.

• Proven ability to translate analytics into actionable insights.

• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.

• We work flexibly at BritBox; to support new markets, some work may be conducted outside of US business hours to coordinate with territories in other time zones.

• This job spec is not exhaustive and may change from time to time in line with the evolving nature of a dynamic and growing business.

Salary Range: $85K base salary + competitive benefits + bonus potential

Please note that the salary range is intended to give as an indicator of the salaries that could be attributed to the breadth or experience for a given role. All candidates will be measured based on their level of experience.

Our Values

Our BritBox Global Values not only represent our culture but also ensure that we have principles that shape everything we do. Defined by our employees, they are not just words on a page, but the foundation of how we work together, every day.

Our values have been cascaded into specific behaviours, which are embedded into all of our people processes, including hiring, onboarding, performance evaluation and feedback.

We are proud of our values and seek to hire people who resonate with them

This job spec is not exhaustive and may change from time to time in line with the evolving nature of a dynamic and growing business.