Experiential Marketing Strategy Intern

Advantage Solutions; Cincinnati (OH); Vor Ort; USD 21.000 - 30.000; Vollzeit

Zusammenfassung

Advantage Solutions in Cincinnati is seeking a motivated Experiential Services Intern to support Kroger's Experiential Strategy & Innovation team. You will help design customer-focused, in-store and event-based experiences that drive product trial, engagement, and sales, through research, planning, and collaborations.

This 10-week, project-based program offers meaningful ownership, executive-level capstone presentation, and exposure to cross-functional teams.

Qualifikationen

• Currently enrolled in a four-year degree-granting institution or graduate program in the United States.
• Rising junior, senior, or graduate student during the internship period.
• Pursuing a degree in marketing, business administration, communications, advertising, consumer insights, market research, analytics, retail studies, or related field.
• Minimum 3.0 GPA.

Aufgaben

• Help develop an annual experiential marketing calendar with retailer and shopper moments.
• Research consumer, shopper, retail, and experiential marketing trends.
• Analyze historical program participation to identify whitespace opportunities across manufacturers, categories, and brands.
• Develop recommendations to increase experiential program participation and client engagement.
• Assist with client-facing presentations, opportunity overviews, sales materials, and planning resources.
• Organize and streamline experiential program information for stakeholders.
• Review event performance data and summarize key learnings and trends.
• Translate research and performance findings into practical insights for future programs.
• Collaborate with cross-functional partners and participate in team meetings and client projects.
• Own a substantive summer project and present findings to Kroger Experiential leadership.
• Perform other duties as assigned.

Kenntnisse

Curiosity

Coachability

Learning agility

Communication

Ausbildung

Four-year degree program / MBA

Marketing/Business/Communications degree field

GPA 3.0+

Tools

PowerPoint

Excel

Forms

Asana

Jobbeschreibung

Advantage Solutions in Cincinnati is seeking a motivated Experiential Services Intern to support Kroger's Experiential Strategy & Innovation team. You will help design customer-focused, in-store and event-based experiences that drive product trial, engagement, and sales, through research, planning, and collaborations.

This 10-week, project-based program offers meaningful ownership, executive-level capstone presentation, and exposure to cross-functional teams.