Experiential Marketing Intern: Strategy & Activation

Advantage Solutions; Dallas (TX); In loco; USD 21.000 - 34.000; Tempo pieno

Descrizione del lavoro

Advantage Solutions offers a 10-week summer internship within the Kroger Experiential Strategy & Innovation team, providing hands-on experience in experiential marketing and shopper insights. The role emphasizes project ownership, executive-level capstone presentation, and collaboration across cross-functional partners.

The program runs May 24–August 6, 2027, in Dallas, with exposure to strategic planning, client engagement, and performance analytics designed for business-minded students seeking

Competenze

• Enrolled in an accredited four-year degree program in the United States.
• Rising junior, senior, or graduate student during the internship period.
• Pursuing marketing, business, communications, advertising, consumer insights, or related field.
• Ability to research questions, identify patterns, and translate findings into practical recommendations.
• Clear written and oral communication, with strong presentation skills.

Mansioni

• Support development of an annual experiential marketing calendar featuring seasonal and retailer moments.
• Research consumer, shopper, and industry trends to inform programs.
• Analyze historical program participation to identify whitespace opportunities.
• Develop recommendations to boost participation and client engagement.
• Assist with client-facing presentations, opportunity overviews, and planning materials.
• Organize experiential program information for internal and external stakeholders.
• Summarize event performance data and key learnings for leadership.
• Translate findings into practical insights for future programs and client conversations.
• Collaborate with cross-functional partners and participate in team meetings and projects.
• Own a substantive summer project and present findings and impact to Kroger leadership.
• Perform other duties as needed based on business needs.

Conoscenze

Marketing research

Presentation skills

Analytical thinking

Team collaboration

Communication skills

Formazione

Bachelor's degree student in marketing or related field (US)

Strumenti

PowerPoint

Excel

Asana/Forms

Descrizione del lavoro

Advantage Solutions offers a 10-week summer internship within the Kroger Experiential Strategy & Innovation team, providing hands-on experience in experiential marketing and shopper insights. The role emphasizes project ownership, executive-level capstone presentation, and collaboration across cross-functional partners.

The program runs May 24–August 6, 2027, in Dallas, with exposure to strategic planning, client engagement, and performance analytics designed for business-minded students seeking