Experiential Marketing Lead, Innovation Center

HSAD North America; Englewood Cliffs (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

LG Electronics North America is seeking a Corporate Marketing Manager to lead the LGEUS NAIC Marketing Lead for the LG Inspiration Lab and related programs. This role oversees guest experiences, field trips, and showroom content, coordinating with internal teams and external partners to deliver memorable educational engagements.

Responsibilities include calendar management, budgeting, staffing, and developing community partnerships to expand LG's footprint in target markets.

Qualifications

• Bachelor’s degree and five or more years in marketing, hospitality, communications, and/or consumer electronics/home appliance industry.
• Experience supervising staff (delegating tasks, coaching/training) and managing budgets and calendars.
• Ability to plan, organize, and oversee multiple projects with competing priorities.
• Translate mission and vision into annual objectives and strategic plans.
• Collaborative spirit and ability to work across a diverse team.

Responsibilities

• Maintain a calendar of field trip appointments and guest/group/press visits for the LG Inspiration Lab and showrooms.
• Ensure overall guest experience meets LG standards of luxury, respect, and excellence.
• Oversee maintenance and updates of product showrooms and Inspiration Lab as needed.
• Manage run of show, scheduling, and training for brand ambassadors or temp staff.
• Communicate pertinent information to ambassadors and cross-functional partners.
• Lead onsite training activities and contribute to staff development.
• Generate pipeline for future K-12 field trips through outreach.
• Develop community and employee engagement opportunities and CSR ideas.

Skills

Marketing leadership

Staff supervision

Budget management

Calendar management

Program coordination

Education

Bachelor’s degree

Job description

LG Electronics North America is seeking a Corporate Marketing Manager to lead the LGEUS NAIC Marketing Lead for the LG Inspiration Lab and related programs. This role oversees guest experiences, field trips, and showroom content, coordinating with internal teams and external partners to deliver memorable educational engagements.

Responsibilities include calendar management, budgeting, staffing, and developing community partnerships to expand LG's footprint in target markets.