Experiential Marketing Lead - Factory Activations

Machina Labs; West Chatsworth (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Stock options

Medical benefits

PTO

Job summary

Machina Labs is redefining how advanced manufacturing is demonstrated and sold. We seek a creative builder who treats a factory floor as a showroom and a robot as a centerpiece, capable of leading activations from concept to execution across defense and automotive sectors.

You will own the strategy and execution of field marketing, collaborate with brand and production teams, and partner with BD and executives to scale customer engagement through factory visits, product launches, and compelling

Qualifications

• 8+ years of field or experiential marketing experience in high-growth tech or manufacturing industries.
• Proven track record of creating memorable in-person experiences and scalable processes.
• Strong point of view on experiential marketing and audience resonance.
• Ability to build trust and deliver results with cross-functional teams and partners.
• Comfort navigating complex environments, logistics, and priorities.
• Resourceful with budgets and creative use of company assets to maximize impact.

Responsibilities

• Own strategy and execution for all field marketing activities including factory tours, trade shows, guerrilla marketing, partner events, product launches, community days, VIP experiences, and original activations
• Transform Machina's factories, products, and manufacturing technologies into compelling physical experiences, onsite and in the field
• Build out our factory showroom and create repeatable experiences that bring customers, partners, and decision-makers into the world of Machina Labs
• Develop activations tailored to audiences and objectives across defense and automotive business units
• Collaborate with brand, content, communications, PR, social, and digital teams to bring integrated campaigns to life
• Work with BD and Executives to turn factory visits and field experiences into a scalable customer-engagement engine
• Build, lead, and scale an events organization with external partners and vendors
• Coordinate with production, engineering, facilities, and compliance to execute ambitious experiences safely and compliantly
• La extend beyond events to support digital growth, community building, and partner marketing

Skills

Field marketing

Experiential marketing

Cross-functional leadership

Budget management

Vendor management

Strategic thinking

Job description

Machina Labs is redefining how advanced manufacturing is demonstrated and sold. We seek a creative builder who treats a factory floor as a showroom and a robot as a centerpiece, capable of leading activations from concept to execution across defense and automotive sectors.

You will own the strategy and execution of field marketing, collaborate with brand and production teams, and partner with BD and executives to scale customer engagement through factory visits, product launches, and compelling