Experiential Marketing Lead, Americas & Consumer Engagement

Sol de Janeiro; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Bonus program

Hybrid work environment

Global beauty brand

Job summary

Sol de Janeiro, a globally recognized beauty brand headquartered in New York, seeks an Americas Events Lead to execute regional experiential marketing across consumer, influencer, and trade moments. You will translate brand strategy into high-impact experiences and partner with cross-functional teams to deliver breakthrough programs.

This hybrid role reports to the Executive Director, Fragrance Marketing & Brand Strategy – Americas, with NYC HQ presence three days a week.

Qualifications

• 3–6 years of marketing experience, beauty industry preferred.
• Proven agency leadership, including developing strategic briefs and evaluating creative concepts.
• Analytical with KPI setup, evaluating experiential effectiveness, and turning insights into action.
• Commercial mindset: understanding how brand activity drives recruitment, retail performance and growth.
• Strong communication and ability to build cross-functional relationships.
• Detail-oriented and capable of managing multiple projects in a fast-paced environment.
• Must be comfortable working in NYC HQ 3 days per week.

Responsibilities

• Execute regional Americas events, including consumer-facing, influencer, and trade experiences across key brand moments.
• Translate brand strategy and Fragrance marketing priorities into high-impact experiential concepts.
• Maintain an Americas experiential calendar aligned with launches, retailer priorities, and brand-building opportunities.
• Collaborate with Influencer/PR, Social, Retail Marketing, Sales and Global teams to deliver breakthrough experiences.
• Lead budgets, timelines, and agency partnerships to ensure programs are on-brand and on budget.
• Establish objectives and KPIs for experiential programs and report outcomes to stakeholders.

Skills

Marketing

Agency leadership

Analytics

Commercial mindset

Communication

Project management

Cross-functional collaboration

Job description

Sol de Janeiro, a globally recognized beauty brand headquartered in New York, seeks an Americas Events Lead to execute regional experiential marketing across consumer, influencer, and trade moments. You will translate brand strategy into high-impact experiences and partner with cross-functional teams to deliver breakthrough programs.

This hybrid role reports to the Executive Director, Fragrance Marketing & Brand Strategy – Americas, with NYC HQ presence three days a week.