Manager, Experiential Marketing & Consumer Engagement – Americas

Sol de Janeiro; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Bonus program

Hybrid work environment

Global beauty brand

Job summary

Sol de Janeiro, a globally recognized beauty brand headquartered in New York, seeks an Americas Events Lead to execute regional experiential marketing across consumer, influencer, and trade moments. You will translate brand strategy into high-impact experiences and partner with cross-functional teams to deliver breakthrough programs.

This hybrid role reports to the Executive Director, Fragrance Marketing & Brand Strategy – Americas, with NYC HQ presence three days a week.

Qualifications

• 3–6 years of marketing experience, beauty industry preferred.
• Proven agency leadership, including developing strategic briefs and evaluating creative concepts.
• Analytical with KPI setup, evaluating experiential effectiveness, and turning insights into action.
• Commercial mindset: understanding how brand activity drives recruitment, retail performance and growth.
• Strong communication and ability to build cross-functional relationships.
• Detail-oriented and capable of managing multiple projects in a fast-paced environment.
• Must be comfortable working in NYC HQ 3 days per week.

Responsibilities

• Execute regional Americas events, including consumer-facing, influencer, and trade experiences across key brand moments.
• Translate brand strategy and Fragrance marketing priorities into high-impact experiential concepts.
• Maintain an Americas experiential calendar aligned with launches, retailer priorities, and brand-building opportunities.
• Collaborate with Influencer/PR, Social, Retail Marketing, Sales and Global teams to deliver breakthrough experiences.
• Lead budgets, timelines, and agency partnerships to ensure programs are on-brand and on budget.
• Establish objectives and KPIs for experiential programs and report outcomes to stakeholders.

Skills

Marketing

Agency leadership

Analytics

Commercial mindset

Communication

Project management

Cross-functional collaboration

Job description

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany.Our commitment to excellence has earned high-profile honors, including being named one of _TIME1_00’s 2024 Most Influential Companies, Fast Company’s 2024 World’s Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

What You’ll Do

Responsible for execution of regional Americas events, including consumer-facing, influencer, and trade across key brand moments, product launches, and retailer initiatives. This role translates brand strategy and Fragrance marketing priorities into high-impact physical experiences that create brand desire, cultural heat, advocacy, content and ultimately consumer demand. This highly cross-functional role will partner closely with Regional Brand Marketing, Influencer/PR, Social, Retail Marketing, Sales, Global teams, and external agency partners to deliver breakthrough experiences with excellence, while managing budgets, timelines, operational complexity,and measurement.

This role will report to the Executive Director, Fragrance Marketing & Brand Strategy – Americas.

What You’ll Be Working On

• Develop and execute the Americas experiential marketing strategy, translating brand, campaign, and product launch priorities into distinctive consumer, influencer/creator, and trade experiences.
• Develop breakthrough experiential concepts that bring the brand and products to life in memorable and differentiated ways, while maintaining alignment with Global directives and strategy.
• Maintain a forward-looking Americas experiential calendar aligned with key launches, cultural moments, retailer priorities, and strategic brand-building opportunities.
• Partner closely with Influencer, PR, Social, and Brand teams to develop high-impact creator experiences that deepen relationships, drive authentic advocacy, and generate culturally relevant social conversation.
• Lead strategy and execution for priority trade and retailer experiences, including industry events, retailer conferences, sales meetings, product immersions, and other strategic partner moments.
• Manage experiential marketing budgets, timelines, and agency partners, ensuring programs are delivered efficiently, on budget, and consistent with brand standards.
• Ensure experiential programs are designed as part of the broader integrated marketing ecosystem rather than as standalone events, connecting experiences to Social, Influencer, PR, Media, and Retail and Commerce strategies.
• Establish clear objectives and KPIs for experiential programs, measuring performance and regularly reporting on outcomes to regional and Global stakeholders.
• Build strong cross-functional relationships across Regional Brand Marketing, Retail Marketing, Sales, Global Marketing, and external agency partners to ensure seamless execution of integrated brand experiences.

Must Haves

• 3-6 years of marketing experience, preferably within the beauty industry. Category experience preferred.
• Strong agency leadership experience, including developing strategic briefs and evaluating creative concepts.
• Strong analytical orientation with experience establishing KPIs, evaluating experiential effectiveness, and translating performance and consumer insights into actionable recommendations.
• Commercial mindset and understanding of how brand-building activity contributes to consumer recruitment, retail performance, and overall business growth.
• Strong communication skills with a focus on building and fostering strong relationships with team and cross functional team members.
• Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment.
• Must be comfortable working in our NYC HQ 3 days per week.

#LI-hybrid

Salary Range

$80,000—$90,000 USD

Why Sol de Janeiro?

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at [e-mail].

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro