Experiential Marketing & Consumer Engagement Lead

Sol de Janeiro; New York (NY); Hybride; USD 80 000 - 90 000; Plein temps

Avantages offerts par ce poste

Bonus program

Flexible hybrid work

Diversity & inclusion

Résumé du poste

Sol de Janeiro, headquartered in New York, seeks a dynamic marketer to own the Americas experiential marketing program, translating brand and fragrance priorities into consumer, influencer, and trade experiences across key moments and launches.

You will partner with Brand Marketing, Influencer/PR, Social, Retail Marketing, Sales, Global teams, and external agency partners to deliver breakthrough experiences while managing budgets, timelines, and KPIs, ensuring alignment with brand standards and

Qualifications

• 3–6 years of marketing experience, preferably in beauty.
• Strong agency leadership experience with briefs and evaluating concepts.
• Ability to establish KPIs and translate insights into actions.
• Commercial mindset and understanding of brand-building impact.
• Excellent communication and cross-functional collaboration skills.
• Ability to manage multiple details and priorities in a fast-paced environment.
• Comfortable working in NYC HQ 3 days per week.

Responsabilités

• Develop and execute the Americas experiential marketing strategy across brand moments and launches.
• Create breakthrough experiential concepts that bring brand and products to life.
• Maintain a forward-looking experiential calendar aligned with launches and retailer priorities.
• Collaborate with Influencer/PR, Social, Retail Marketing, Sales, and Global teams.
• Lead budgets, timelines, and agency partners with a focus on efficiency and brand standards.
• Ensure experiential programs connect with Social, PR, Media, and Retail strategies.

Connaissances

Marketing experience

Agency leadership

KPI development

Analytical mindset

Communication skills

Project management

Attention to detail

Description du poste

Sol de Janeiro, headquartered in New York, seeks a dynamic marketer to own the Americas experiential marketing program, translating brand and fragrance priorities into consumer, influencer, and trade experiences across key moments and launches.

You will partner with Brand Marketing, Influencer/PR, Social, Retail Marketing, Sales, Global teams, and external agency partners to deliver breakthrough experiences while managing budgets, timelines, and KPIs, ensuring alignment with brand standards and