Experiential Brand Strategist: Strategy & Design

Gallagherdesign; New York (NY); On-site; USD 100,000 - 180,000; Full time

Benefits offered by this job

Competitive Salary

Vacation

Sick and Personal Holiday

Volunteer Time Off

Company Paid Holidays

Flexible Spending Accounts (FSA)

Employee Referral Bonus Program

Medical Plan & Dental and Vision Plan

Retirement Plan

Summer Fridays

Sabbaticals and more…

Job summary

Gallagherdesign seeks a senior brand strategist to bridge strategy, consulting, and creative across cultural institutions, museums, brands, and destinations, shaping the organizing idea from first pitch to final walkthrough.

You’ll report directly to the CCO and collaborate across disciplines, turning briefs into sharp platforms, keeping the idea front and center, and building repeatable frameworks to speed future work. Relocation to NYC is considered for the right candidate.

Qualifications

• 8–12 years in brand strategy, planning, or strategic consulting, with hands-on exposure to creative development and new business.
• Background specifically in experience design or experiential work with multi-disciplinary, environment-based creative.
• Direct experience across content, media, design, interactive, or architecture to sit credibly in a room with any of them.
• Track record building brand platforms as well as briefs, with judgment on what a project actually needs.
• Comfort using AI to accelerate research and synthesis — in service of sharper thinking, not a replacement for it.
• Confidence to challenge a creative director or client when the organizing idea isn’t there yet.

Responsibilities

• Set the organizing idea by turning ambiguous briefs into a sharp guiding concept.
• Do the digging to uncover audience insights and underlying business needs.
• Protect the organizing idea in reviews and keep work aligned with the concept.
• Compound thinking by turning pursuits into frameworks, POVs, and case studies.

Skills

Brand strategy

Planning

Strategic consulting

Experience design

Multi-disciplinary collaboration

AI-assisted research

Client presentations

Storytelling

Job description

Gallagherdesign seeks a senior brand strategist to bridge strategy, consulting, and creative across cultural institutions, museums, brands, and destinations, shaping the organizing idea from first pitch to final walkthrough.

You’ll report directly to the CCO and collaborate across disciplines, turning briefs into sharp platforms, keeping the idea front and center, and building repeatable frameworks to speed future work. Relocation to NYC is considered for the right candidate.