Experiential Brand Marketing Associate

URBN Urban Outfitters, Inc.; Philadelphia (Philadelphia County); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision

Employee discounts

Retirement savings

Job summary

URBN Urban Outfitters, Inc. is seeking an Associate Brand Marketing Manager for Anthropologie and related brands to drive omnichannel campaigns, events, and partnerships.

You will coordinate cross-functional teams across Creative, Digital, PR, Social, and Retail Marketing to execute integrated campaigns that deepen brand affinity and boost customer engagement. The role involves planning, concept development, and on-site production for events, partnerships, and experiential activations, with a

Qualifications

• 3–4 years of marketing/events experience; partnership and fashion/retail experience a plus
• A charismatic and proactive style of communication
• Strong organization skills with ability to manage timelines and multiple projects in a fast-paced environment
• Strong writing and communication skills
• Ability to build relationships with cross-functional partners
• General awareness of media companies and brand partners a plus
• Motivated by curiosity and ability to adapt to new opportunities

Responsibilities

• Partner with the Brand Marketing Manager to develop and execute cross-promotional partnerships, brand events, pop-up activations, influencer experiences, and community-driven initiatives across Anthropologie, Anthropologie Home, Anthropologie Weddings, and Terrain.
• Support all phases of event and partnership planning, from concept development and research through execution, including venue sourcing, vendor and talent management, logistics, product coordination, budget tracking, and on-site production.
• Lead development and dissemination of event and partnership briefs, coordinating with cross-functional teams to ensure seamless execution across marketing channels.
• Serve as secondary contact for external partners, facilitating communication and coordinating marketing deliverables.
• Oversee all product-related components of activations and events, including merchandising requests, sample management, DC orders, gifting, and product shipments.
• Manage day-to-day event operations, RSVP pages, registrations, guest communications and attendee management.
• Build and nurture relationships with external vendors, agencies, venues, and brand partners to deliver elevated experiences and identify new opportunities.
• Develop post-event and partnership recaps with performance metrics, sales results, customer/store feedback, social engagement, and learnings for future campaigns.

Skills

Marketing

Events

Cross-functional teamwork

Written communication

Organization

Relationship building

Curiosity

Job description

URBN Urban Outfitters, Inc. is seeking an Associate Brand Marketing Manager for Anthropologie and related brands to drive omnichannel campaigns, events, and partnerships.

You will coordinate cross-functional teams across Creative, Digital, PR, Social, and Retail Marketing to execute integrated campaigns that deepen brand affinity and boost customer engagement. The role involves planning, concept development, and on-site production for events, partnerships, and experiential activations, with a