Experiential Brand Designer

Gensler; Chicago (IL); On-site; USD 63,000 - 80,000; Full time

Job summary

Gensler is seeking an Experiential Brand Designer to join our Chicago-area team. You will shape how people experience brands in the built environment—from strategies and visual identities to immersive environments across physical, digital, and environmental touchpoints.

You will collaborate with architects, strategists, and designers to develop concepts, refine typography and color systems, and produce production-ready artwork for print and digital applications.

Qualifications

• 0–3 years of professional design experience in graphic design, brand design, experiential design, environmental graphic design, exhibition design, digital design, or a related field.
• Bachelor's degree in Graphic Design, Visual Communication, Branding, Industrial Design, Architecture, Interior Design, or related discipline.
• Strong understanding of typography, composition, color, and visual communication principles.
• Interest in brand strategy, identity systems, experiential graphics, branded environments, digital experiences, and storytelling through design.
• Familiarity with architectural drawings, plans, sections, and elevations preferred.
• Proficiency in Adobe Creative Suite, Miro and Microsoft Office; experience with CAD tools and 3D software a plus.
• Strong communication, collaboration, and organizational skills.
• Demonstrated commitment to sustainability and sustainable design practices.

Responsibilities

• Collaborate with multidisciplinary teams to create visual identities, branded environments, experiential graphics, signage and wayfinding systems, exhibitions, digital experiences, and other brand communications for a diverse range of clients.
• Conduct research into organizational, cultural, audience, and physical contexts to inform project goals, opportunities, and design direction.
• Generate and develop multiple design concepts that address client needs and create meaningful experiences.
• Apply messaging, typography, color, imagery, and composition across two- and three-dimensional applications.
• Develop and refine design solutions based on internal and client feedback.
• Assist in the creation of presentations, workshops, and client-facing materials.
• Support the development of design documentation, specifications, and production-ready artwork for print, digital, and environmental applications.
• Participate in implementation activities, including review of vendor shop drawings, samples, mockups, and prototypes.
• Coordinate closely with project leads and design managers throughout project delivery.
• Collaborate with architects, interior designers, strategists, digital designers, fabricators, and other project consultants.
• Support project closeout, file organization, and marketing documentation efforts.

Skills

Graphic design

Brand design

Experiential design

Environmental graphic design

Exhibition design

Digital design

Storytelling through design

Education

Bachelor's degree in Graphic Design

Tools

Adobe Creative Suite

Miro

Microsoft Office

CAD tools

SketchUp

Figma

MidJourney

Revit

Rhino

Grasshopper

Job description

Your Role

As an Experiential Brand Designer at Gensler, you will collaborate with multidisciplinary teams to shape how people experience brands in the built environment and beyond—from developing brand strategies and visual identities to designing immersive branded experiences and environments. You will contribute to a diverse range of projects, helping bring ideas to life across physical, digital, and environmental touchpoints from discovery through implementation.

Description

As an Experiential Brand Designer at Gensler, you will collaborate with multidisciplinary teams to shape how people experience brands in the built environment and beyond—from developing brand strategies and visual identities to designing immersive branded experiences and environments. You will contribute to a diverse range of projects, helping bring ideas to life across physical, digital, and environmental touchpoints from discovery through implementation.

What You Will Do

• Collaborate with multidisciplinary teams to create visual identities, branded environments, experiential graphics, signage and wayfinding systems, exhibitions, digital experiences, and other brand communications for a diverse range of clients
• Conduct research into organizational, cultural, audience, and physical contexts to inform project goals, opportunities, and design direction
• Generate and develop multiple design concepts that address client needs and create meaningful experiences
• Apply messaging, typography, color, imagery, and composition across two- and three-dimensional applications
• Develop and refine design solutions based on internal and client feedback
• Assist in the creation of presentations, workshops, and client-facing materials
• Support the development of design documentation, specifications, and production-ready artwork for print, digital, and environmental applications
• Participate in implementation activities, including review of vendor shop drawings, samples, mockups, and prototypes
• Coordinate closely with project leads and design managers throughout project delivery
• Collaborate with architects, interior designers, strategists, digital designers, fabricators, and other project consultants
• Support project closeout, file organization, and marketing documentation efforts

Your Qualifications

• 0–3 years of professional experience in graphic design, brand design, experiential design, environmental graphic design, exhibition design, digital design, or a related field
• Bachelor's degree in Graphic Design, Visual Communication, Branding, Industrial Design, Architecture, Interior Design, or a related discipline
• Strong understanding of typography, composition, color, and visual communication principles
• Interest in brand strategy, identity systems, experiential graphics, branded environments, digital experiences, and storytelling through design
• Familiarity with architectural drawings, plans, sections, and elevations preferred
• Proficiency in Adobe Creative Suite, Miro and Microsoft Office
• Experience with additional design tools is a plus (i.e CAD tools, SketchUp, Figma, MidJourney, Nano Banana, Revit, Rhino, Grasshopper, etc.)
• Strong communication, collaboration, and organizational skills
• Demonstrated commitment to sustainability and sustainable design practices

• The base salary will be estimated between $63,000-$80,000 plus bonuses and benefits and contingent on relevant experience. To learn more about our compensation philosophy and full benefits offerings, please visit Great People, Great Rewards | Gensler

Life at Gensler

At Gensler, we believe great design begins with great people. As a people-first organization, we are committed to creating an environment where creativity, collaboration, learning, and personal growth can thrive. From design charrettes and internal competitions to curated art exhibits, community engagement initiatives, and wellness programs, our culture reflects the diverse interests and passions of our people.

We are committed to fostering a workplace where every individual feels valued, respected, and empowered to contribute their unique perspectives. By embracing diversity of backgrounds, experiences, and ideas, we create stronger teams, more innovative solutions, and better outcomes for our clients and communities.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits package includes medical, dental, vision, disability, wellness programs, flexible spending accounts, paid holidays, and paid time off. We also offer a 401(k), profit sharing, employee stock ownership opportunities, and twice-annual bonus programs.