Experience Analyst

MSQ DX; United States; À distance; USD 85 000 - 110 000; Plein temps

Avantages offerts par ce poste

Health insurance

401(k) with match

Paid time off

Learning & mentorship

Résumé du poste

MSQ DX is seeking an Experience Analyst to translate analytics into actionable insights that shape digital experiences for clients in the US. You will work across analytics, strategy, content, design, and technology to uncover opportunities and measure impact.

You’ll analyze GA4 data, SEO performance, user journeys, and dashboards, partner with cross-functional teams, and help define KPIs and measurement frameworks to drive improvements.

Qualifications

• 3+ years of experience in digital analytics, insights, or related field.
• Strong understanding of website analytics, customer behavior, and journeys.
• Proficiency with GA4, GTM, and Google Search Console.
• Familiarity with SEO/Geo, AI visibility, and behavioral analytics tools.
• Experience with data visualization and reporting tools like Looker Studio, Power BI or Tableau.
• Solid understanding of event tracking, tagging, and data quality best practices.
• Analytical, detail-oriented, and able to translate data into actionable recommendations.
• Excellent communication and data storytelling skills for clients and teams.

Responsabilités

• Analyze website analytics, behavioral data, search performance, and journeys to uncover trends and opportunities.
• Conduct current-state analytics audits and performance assessments to establish benchmarks.
• Evaluate SEO/GEO performance and AI-driven discovery trends for engagement gains.
• Analyze user journeys and conversion funnels to understand how customers move through experiences.
• Translate data from multiple sources into clear insights and recommendations for clients and internal teams.
• Partner with Experience Strategy, Content Strategy, and Experience Design to inform roadmaps.
• Define measurement frameworks, KPIs, and success metrics aligned with business goals.
• Collaborate with Technology on analytics implementation, tagging, and data collection.
• Support GA4/GTM implementation and QA, ensuring data accuracy.
• Build and maintain dashboards and performance analyses for accessible insights.
• Support experimentation and A/B testing with baselines and results analysis.

Connaissances

GA4

GTM

SEO/Geo

Data visualization

BI tools

Analytics storytelling

Experimentation

Outils

Semrush

Ahrefs

Microsoft Clarity

Hotjar

Looker Studio

Power BI

Tableau

Google Search Console

Description du poste

At MSQ DX, we help complex organizations create smarter digital products and experiences that deliver meaningful customer and business impact. Our teams bring together strategy, technology, design, data, and AI-enabled approaches to solve complex digital challenges.

As an Experience Analyst , you’ll play a critical role in understanding how digital experiences perform today and uncovering the insights that shape what comes next. Working across Analytics & Insights, Experience Strategy, Content Strategy, Experience Design, and Technology, you’ll leverage data, research, and a range of analytical tools to evaluate customer behavior, search performance, audience intent, and digital journeys — identifying opportunities to improve experiences and drive measurable business impact.

You’ll help translate complex data into clear, actionable insights that inform experience strategy, content priorities, design decisions, and future-state recommendations. From current-state assessments and performance audits to measurement frameworks and ongoing optimization, your work will help ensure the experiences we create are grounded in evidence and continually evolving to meet customer and business needs.

What You’ll Do

• Analyze website analytics, behavioral data, search performance, and customer journeys to uncover trends, friction points, audience intent, and opportunities for improvement

• Conduct current-state analytics audits and performance assessments to establish benchmarks, identify gaps, and inform future-state experience strategies and recommendations

• Evaluate SEO/GEO performance, organic search visibility, search intent, and emerging AI-driven discovery trends to identify opportunities for greater discoverability and engagement

• Analyze user journeys, navigation patterns, content engagement, conversion funnels, and key interactions to understand how customers move through digital experiences

• Translate complex data from multiple sources and analytical tools into clear, actionable insights and recommendations for clients and internal teams

• Partner with Experience Strategy, Content Strategy, and Experience Design to ensure behavioral insights and performance data inform customer journeys, content priorities, design decisions, and strategic roadmaps

• Define and support measurement frameworks, KPIs, and success metrics aligned with customer needs, business objectives, and experience goals

• Collaborate with Technology on analytics implementation, tagging strategies, event tracking, and data collection requirements

• Support GA4/GTM implementation and quality assurance, validating data accuracy, identifying tracking gaps, and improving measurement reliability

• Build and maintain dashboards, reports, and performance analyses that make data accessible, meaningful, and actionable

• Support experimentation, A/B testing, and optimization initiatives by establishing baselines, analyzing results, and identifying opportunities for improvement

• Monitor and evaluate experience performance over time, measuring the impact of changes and recommending ongoing optimizations
  

Your Experience & Skills

• 3+ years of experience in digital analytics, experience analytics, customer insights, digital performance, or a related discipline

• Strong understanding of website analytics, customer behavior, digital journeys, and how data informs experience strategy and business decisions

• Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console

• Familiarity with SEO/GEO, AI visibility, and behavioral analytics tools such as Semrush, Ahrefs, Peec AI, Microsoft Clarity, Hotjar, or similar platforms

• Experience with data visualization and reporting tools such as Looker Studio, Power BI, Tableau, or similar platforms

• Solid understanding of digital measurement, event tracking, tagging, data quality, and analytics implementation best practices

• Strong analytical and problem-solving skills, with the ability to interpret complex datasets, identify meaningful patterns, and translate findings into actionable recommendations

• Excellent communication and data storytelling skills, with the ability to make complex information accessible and compelling to clients and cross-functional teams

• Strong attention to detail, intellectual curiosity, and a proactive approach to uncovering insights and opportunities

• Familiarity with experimentation, A/B testing, conversion rate optimization, and performance measurement is a plus

• Agency or consulting experience is a plus

Pay Range - Remote - US

$85,000—$110,000 USD

Who We Are

MSQ DX is a full-service experience design and technology consultancy dedicated to delivering connected, optimized digital solutions that spark conversations and fuel exponential growth. Our core values are the heart of MSQ DX and influence everything we do. We cultivate a vibrant culture for extraordinary people and uphold high standards while creating value for our clients and stakeholders.

Why MSQ DX?

At MSQ DX, our greatest strength is our people. We believe in creating an environment where everyone can do meaningful work, grow their skills, and feel supported by a team that truly cares.

We offer a fantastic benefits package to our US-based employees , including health, dental, vision, life, and disability insurance, along with a 401(k) plan that includes up to a 4% company match. We also trust our employees to self-manage their personal time off and we invest in opportunities for ongoing learning, mentorship, and professional development.

For our Brazil team , we provide competitive compensation and access to growth and collaboration with our cross-cultural teams. Everyone at MSQ DX plays an important role in our success, and we value each person’s unique contributions to our culture.

We are proud to be a place where people enjoy working and feel encouraged to be their best. We hope you will explore what it is like to be part of MSQ DX.