Existing Cardmember Growth Strategist - Consumer Product Performance Partner

Citizens Bank; Newark (DE); On-site; USD 130,000 - 173,000; Full time

Job summary

Citizens Bank in Newark, DE seeks an Existing Cardmember Growth Strategist – Consumer Product Performance Partner to set strategic direction for existing cardmembers. You will design and implement product enhancements, targeted strategies, experience design, and loyalty growth initiatives to optimize profitability.

Collaborate with Finance, Risk, Marketing and Operations to manage P&L, budgets, and portfolio KPIs across card products. This role includes 40 hours/week, in-office four days.

Qualifications

• 5+ years leading ECM growth initiatives for a US-based card issuer.
• Strong knowledge of card portfolios, P&L impact, and customer strategy.
• Ability to lead across Finance, Risk, Marketing and Operations.

Responsibilities

• Strategic management of ECM growth roadmap to hit KPI targets.
• Oversee product structures, campaigns, offers and customer experiences.
• Develop budgets/forecasts with finance; drive pricing and portfolio behavior.
• Prepare ad hoc portfolio trend reports and competitive analyses.
• Collaborate with cross-functional partners to achieve budget/objectives.

Skills

ECM growth leadership

P&L management

Cross-functional collaboration

Portfolio KPIs (Credit Card)

Business acumen

Strategic product thinking

Job description

Description

As the Existing Cardmember Growth Strategist - Consumer Product Performance Partner, this role sets strategic direction for the growth of existing cardmembers by designing and implementing product enhancements, targeted strategies, experience design, and rewards & loyalty growth initiatives. The Consumer Product Performance Partner is responsible for ensuring individual client and business line needs are met, while providing for effective portfolio growth and profitability of the business in accordance with budget targets. They will work in close collaboration with the Consumer Portfolio Manager, Finance, Risk Management, Distribution and other business partners to optimize portfolio growth, fee revenue, margin revenue and oversee product specific expenses across their assigned distribution lines. This position will be responsible for successful P&L management and related business analysis, sales support, marketing support, and product management activities.

Primary responsibilities

• Strategic management of all aspects of Existing Cardmember Growth – developing and implementing a robust roadmap designed to achieve results across key portfolio KPIs – across utilization, growth, retention and margin objectives. This includes effective risk management and product enhancements while overseeing the end-to-end customer experience for each product. Works closely with the cross functional partners – Marketing, Risk, Finance, Operations, etc. to ensure budget and initiative objectives are achieved.


• Management of assigned products and promotional strategies to maintain simple, efficient, and streamlined product structures inclusive of optimization across key cardmember account experiences. Ensure clarity of field and Banker communication and appropriate balance of strategies across products lines and distribution channels.


• Actively manage product/initiative design and deployment, customer experience, campaign planning, offers, and communications while maintaining a sound control environment.


• Partners with finance and PP&A function in developing budgets and forecasts. Actively driving discussion of product and pricing strategies and expected portfolio behaviors to drive achieving budgets.


• Directs ad hoc reporting on portfolio trends and related industry comparisons including competitive analysis of product, pricing, portfolio dynamics and promotional structures.

Required Qualifications

• 5+ years leading Existing Cardmember (ECM) Growth initiatives for US based card issuer.


• Strong industry and product knowledge, ability to connect P&L needs to actionable consumer facing strategy.


• Ability to work cross functionally and lead by example – motivating across organization(s) to achieve success.


• Mastery of portfolio KPIs across Credit Card


• Strong business acumen and drive to build something from NASCENT stage; comfortability navigating and leading through ambiguity.

Preferred Qualifications

• 8+ years of Card experience, with strong ECM growth track record


• Balance of Large to Regional Issuer experience


• Strong Team First mindset with "builder vs cruiser" motivation to build new capabilities and strategy

Hours & Work Schedule

• Hours per Week: 40


• Work Schedule: M-F (4 days a week in office)

Pay Transparency

The salary range for this position is $130,000 - $173,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the budget, work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens' paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.