Executive Senior Associate Athletic Director for External Relations and Revenue Generation

-; Texas; On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking an Executive Senior Associate Athletic Director for External Relations and Revenue Generation. This pivotal role will lead the strategy for fan engagement, brand visibility, and revenue growth, managing a dynamic external team. You will serve as a key spokesperson, overseeing partnerships, ticketing, and promotional campaigns while contributing to the department's long-term goals. If you are passionate about athletics and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• Experience in leading external functions within an athletic department.
• Strong background in marketing and brand management.

Responsibilities

• Drive fan engagement and revenue growth through strategic initiatives.
• Oversee communications, marketing, and multimedia rights.

Skills

Strategic Partnerships

Fan Engagement

Brand Visibility

Revenue Generation

Communications

Marketing

Creative Services

Video Production

Broadcasting

Education

Bachelor's Degree

Master's Degree

Job description

Job Title
Executive Senior Associate Athletic Director for External Relations and Revenue Generation

Agency
Texas A&M University

Department
Athletic Director

Proposed Minimum Salary
Commensurate

Job Location
College Station, Texas

Job Type
Staff

Job Description

Who We Are

Texas A&M Athletics department is committed to building champions through academic achievement, athletic excellence, and national recognition of student-athletes, teams, and programs. We are a proud member of the Southeastern Conference, with more than 650 Texas A&M student-athletes competing at the NCAA Division 1-A level in 20 varsity sports.

What We Want

The Executive Associate Athletics Director for External Relations and Revenue Generation at Texas A&M leads the strategy and operations for all external functions within the Athletics Department, including communications, marketing, creative services, video production, and broadcasting.

This role drives fan engagement, brand visibility, and revenue growth through strategic partnerships, ticketing, licensing, NIL initiatives, and promotional campaigns. Serving as a key department spokesperson and liaison to university leadership and corporate partners, the position oversees multi-media rights, branding agreements, and student-athlete compensation opportunities, while managing a dynamic external team and contributing to the department's long-term strategic and financial goals.