Executive Office, Paid Media, Analyst, New York

Goldman Sachs Group, Inc.; New York (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

Goldman Sachs Group, Inc. seeks an Executive Office, Paid Media, Analyst in New York to drive strategic paid media campaigns across North America, EMEA and APAC. You will partner with COE leads and marketing colleagues to develop, execute and optimize campaigns, ensuring accuracy in budgeting, schedules, and reporting.

The role emphasizes risk management, stakeholder communication, and alignment with the firm’s marketing guidelines and regulatory requirements.

Qualifications

• Supports development and execution of paid media strategies across platforms
• Assists with campaign activations, optimization and analysis
• Keeps up with industry trends and best practices to improve performance
• Manages invoicing, budgets and media schedules with agency partners
• Prepares stakeholder presentations on strategy and results
• Ensures regulatory and procedural compliance for marketing communications

Responsibilities

• Develop and execute comprehensive paid media strategies across platforms
• Collaborate with agency partners to implement media plans
• Optimize and analyze campaign activations to improve performance
• Track budgets and manage media schedules with partners
• Create clear stakeholder presentations of strategy and insights
• Maintain regulatory compliance and manage operational risk in campaigns

Skills

Paid media

Budget management

Campaign optimization

Stakeholder comms

Job description

Executive Office, Paid Media, Analyst, New York

New York, NY, United States

Job Description

Executive Office, Paid Media, Analyst, New York

The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policymakers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, driving a business-critical function focused on the firm’s future growth. As such, Global Marketing is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of Corporate Reputation Marketing and business marketing teams, as well as center of excellence (COE) teams like paid media, research, and design. Together, these functions collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to drive commercial impact for the firm and the businesses we serve.

About the Role

The Paid Media Analyst will play an important role within the firm’s centralized paid media organization, helping to drive commercial growth of the business through an understanding of the fundamentals of paid media, exemplary attention to detail and organizational skills, and a desire to learn and grow as a media professional. They will partner with center of excellence (COE) leads and other marketing colleagues across their designated lines of business to help develop and execute strategic paid media campaigns, spanning awareness to acquisition. This role will be primarily focused on the Asset Management line of business and will be global in nature with activations across North America, EMEA, and APAC.

Responsibilities

• Support in the development and execution of comprehensive paid media strategies and media plans across various platforms and channels in partnership with agency partners.
• Assist with optimizing, implementing, and analyzing campaign activations.
• Stay on top of industry trends, emerging technologies, and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance.
• Manage invoicing, budget tracking, and maintenance of media schedules with our agency partners.
• Build stakeholder-ready presentations that clearly articulate the strategy, insights, and next steps for the firm’s paid media campaigns.
• Demonstrate exceptional risk management by ensuring strict adherence to regulatory and procedural guidelines for all marketing communications, including proactive management of operational risk.
• Build and maintain strong relationships across the Executive Office and with colleagues across the firm’s businesses.
• Support in the development and execution of comprehensive paid media strategies across various platforms and channels in partnership with agency partners
• Assist with optimizing, implementing, and analyzing campaign activations
• Stay abreast of industry trends, emerging technologies and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance
• Manage invoicing, budget tracking and maintenance of media schedules with our agency partners
• Build stakeholder ready presentations that clearly articulate the strategy, insights and next steps for our campaigns
• Demonstrate exceptional risk management by maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Develop and maintain strong relationships across the Executive Office and business marketing colleagues across the firm.

Qualifications

• Support in the development and execution of comprehensive paid media strategies across various platforms and channels in partnership with agency partners
• Assist with optimizing, implementing, and analyzing campaign activations
• Stay abreast of industry trends, emerging technologies and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance
• Manage invoicing, budget tracking and maintenance of media schedules with our agency partners
• Build stakeholder ready presentations that clearly articulate the strategy, insights and next steps for our campaigns
• Demonstrate exceptional risk management by maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Develop and maintain strong relationships across the Executive Office and business marketing colleagues across the firm.

Salary Range
The expected base salary for this New York, NY, United States-based position is $80000-$110000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .

Job Info

• Job Identification 176362
• Job Category Analyst
• Posting Date 06/30/2026, 01:45 PM
• Locations New York, NY, United States

Healthcare & Medical Services

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally

We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.

Financial Wellness & Retirement

We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.

Health

We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.

Fitness

To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).

We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.

Benefits at Goldman Sachs

Read more about the full suite of class-leading benefits our firm has to offer..

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