Executive Lead, Product & Customer Marketing

Solink; United States; Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Equity

Comprehensive benefits

Wellness reimbursement

Job summary

Solink is seeking a Senior Director, Product Marketing and Customer Marketing to establish category leadership and sharpen our positioning across major products. You will own messaging, GTM for launches, competitive intelligence, and sales enablement, while building an AR and customer advocacy engine.

This executive role partners with Product, Demand Gen, Sales, and CS to accelerate adoption, differentiation, and revenue across our security and analytics offerings.

Qualifications

• 10+ years in product marketing with customer marketing or analyst-relations exposure.
• Proven track record building category positioning and successful GTM for launches.
• Experience leading end-to-end GTM strategy and sales enablement at scale.
• Ability to build and coach a marketing team and executive-facing storytelling.

Responsibilities

• Own positioning, messaging, and narrative across Solink platform and key products.
• Lead GTM for major launches, collaborate with Product, Demand Gen, Sales, and CS.
• Develop and manage competitive intelligence and win/loss programs.
• Scale sales enablement with battlecards, decks, and training.
• Build Analyst Relations and customer advocacy programs.
• Partner with Demand Gen and CS to drive adoption and retention.

Skills

Product marketing

Customer marketing

Go-to-market strategy

Competitive intelligence

Analyst relations

Sales enablement

Executive communication

Team leadership

Education

Bachelor’s degree or higher in Marketing/Business

Tools

HubSpot

Salesforce

Marketo/ABM platforms

Job description

Solink is seeking a Senior Director, Product Marketing and Customer Marketing to establish category leadership and sharpen our positioning across major products. You will own messaging, GTM for launches, competitive intelligence, and sales enablement, while building an AR and customer advocacy engine.

This executive role partners with Product, Demand Gen, Sales, and CS to accelerate adoption, differentiation, and revenue across our security and analytics offerings.