Executive Director, Consumer Data Strategy & Operations

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 159,000 - 273,000; Full time

Job summary

The Estée Lauder Companies Inc. is seeking an Executive Director to lead consumer data strategy, governance and audience foundations within Growth Marketing & media.

You will define standards, taxonomies, and frameworks and partner with Privacy, Legal, Security, IT to enable enterprise data activation. You will build global operating models for data, drive adoption across brands and affiliates, and mentor a high-performing team while shaping the data-driven marketing transformation across paid

Qualifications

• Experience leading consumer data strategy and governance initiatives.
• Ability to partner with Privacy, Legal, IT and Marketing teams.
• Strong leadership and global program management skills.

Responsibilities

• Define global consumer data standards and frameworks.
• Lead segmentation and audience governance across brands and markets.
• Build operating models and drive enterprise-wide adoption.

Job description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

• Executive Director, Consumer Data Strategy & Operations

Role Overview

The Executive Director, Consumer Data Strategy & Operations will lead the development of ELC's consumer data capabilities, audience foundations and governance frameworks as part of the new Growth Marketing & media organization. This role is responsible for establishing the enterprise capabilities required to enable audience-led marketing across ELC, ensuring consumer data can be consistently activated, and measured. Working closely with IT and Privacy teams, the Executive Director will define the standards, frameworks, and capabilities required to unlock greater value from ELC's first-party data assets and enable future growth across paid and owned channels. The role will establish a common approach to consumer data management, audience governance and segmentation, creating the foundations required for more effective marketing execution.

Qualifications

• Establish ELC's Consumer Data Strategy & Foundations
  • Define the enterprise vision and roadmap for consumer data capabilities aligned to ELC's broader marketing transformation.
  • Establish global consumer data standards, taxonomies, and foundational frameworks that can be adopted consistently across brands and affiliates.
  • Partner closely with Privacy, Legal, Security, and IT teams to ensure consumer data practices align with global regulatory requirements and internal governance standards.
  • Partner closely with other functions, regions and affiliates to define and prioritize global use cases to inform IT roadmaps.
  • Drive value realization from consumer data investments through strong adoption, governance, and cross-functional collaboration.
• Define Global Audience Segmentation Frameworks
  • Lead development of ELC's global segmentation framework, creating a common approach that can be adopted across brands, categories, and markets.
  • Define methodologies for identifying high-value consumer groups and monitor performance insights over time.
  • Partner to ensure segmentation and audience capabilities are embedded within media planning, audience strategy, and measurement frameworks.
• Build Global Consumer Data Operating Model
  • Define the future-state operating model for consumer data across global, regional, and local teams.
  • Establish global governance frameworks for audience creation, management, activation, and measurement across global EBS and media agency partners.
  • Develop scalable ways of working that improve accessibility, usability, and adoption of consumer data capabilities across the enterprise.
• Capability Building & Organizational Enablement
  • Build enterprise understanding of consumer data, audience management, segmentation, identity, and governance principles.
  • Create capability-building programs, playbooks, and communities of practice that accelerate adoption of audience-led marketing across ELC.
  • Establish a global community of consumer data practitioners to share best practices, learnings, and innovation opportunities.
  • Drive adoption of common consumer data standards and audience capabilities across brands and affiliates.
  • Build and mentor a high-performing team while fostering a culture of collaboration, innovation, governance, and continuous improvement.

Pay Range

Anticipated Base Salary Range $158,650.00 to $272,700.00 (Depending on qualifications, skills, experience and/or budget), based on a 40 hour work week (range to be scaled accordingly). In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, education-related programs, paid holidays and vacation time. In addition, the Company maintains highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s)). You may be eligible to participate in the applicable Commission/Bonus Plan, under the plan guidelines in effect at the time of hire. Additional details regarding the commission plan will be provided as part of your onboarding.

Equal Opportunity Employer

We are an equal-opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.

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