Executive Director, Brand & Fan Growth

Chicago Bulls; Chicago (IL); On-site; USD 130,000 - 155,000; Full time

Benefits offered by this job

Healthcare coverage

Life insurance

401(k) with employer match

Flexible spending accounts

Paid time off

Game tickets and parking

Gym access

Snacks and meals

Pet insurance

Job summary

The Chicago Bulls are seeking an Executive Director, Brand & Fan Marketing to lead the strategy and execution of our brand and fan-engagement initiatives in Chicago. You will guide lifecycle marketing, fan development, partnerships, and cross-department programs to grow ticket sales and deepen loyalty.

This senior role requires 15+ years in marketing or brand strategy, strong leadership, data-driven decision making, and the ability to manage large budgets.

Qualifications

• 15+ years in marketing or brand strategy.
• Experience in lifecycle marketing/CRM.
• Strong leadership with 2-3 direct reports.
• Experience managing large budgets and departmental operations.
• Data-driven with KPI goals and measurement.
• Sports or entertainment experience is a plus.

Responsibilities

• Set strategic direction for brand & fan marketing.
• Develop long-term strategic plans for Integrated Marketing and Brand & Fan Development.
• Lead strategy for tentpole and marquee activations to drive brand growth.
• Develop fan engagement strategies rooted in audience insights and brand values.
• Support marketing strategy to boost ticket sales.
• Drive initiatives to support corporate partnership sales and activation.
• Develop youth marketing strategy and other fan development efforts.
• Align initiatives across departments (ticketing, partnerships, events).
• Drive fan acquisition and deepen existing fan relationships.
• Oversee brand assets and in-arena and retail channel usage.
• Report on revenue and brand value with analytics teams.
• Lead staff and marketing administration functions.

Skills

Brand strategy

Team leadership

Budget management

Data analysis

Stakeholder collaboration

Lifecycle marketing

KPI & measurement

Job description

The Chicago Bulls are seeking an Executive Director, Brand & Fan Marketing to lead the strategy and execution of our brand and fan-engagement initiatives in Chicago. You will guide lifecycle marketing, fan development, partnerships, and cross-department programs to grow ticket sales and deepen loyalty.

This senior role requires 15+ years in marketing or brand strategy, strong leadership, data-driven decision making, and the ability to manage large budgets.