Executive Director, Advertising Sales - Mobile/Tech

Comcast; New York (NY); On-site; USD 240,000 - 420,000; Full time

Job summary

Universal Ads, a part of Comcast, is building a new growth engine for premium video and CTV inventory. We seek an experienced commercial leader to own the Mobile & Tech segment strategy, revenue plan, and team development, personally originating strategic accounts.

The Executive Director will partner with product, measurement, marketing, partnerships, and customer success to translate market needs into scalable solutions and roadmap priorities.

Responsibilities

• Partner with the VP of Americas to own the strategy, revenue plan, and operating model for the Mobile & Tech segment.
• Define the segment's ideal customer profile, priority categories, account tiers, coverage model, and go-to-market strategy.
• Personally originate, develop, and close select strategic accounts that can create meaningful revenue or unlock broader market opportunities.
• Lead, coach, and develop a team of Account Directors, expanding the organization as the business grows.
• Establish clear revenue goals, pipeline expectations, forecasting standards, and performance accountability across the team.
• Build a repeatable Mobile sales motion, including positioning, pitch narratives, measurement frameworks, proof points, and account activation strategies.
• Determine what Universal Ads must demonstrate to earn and grow budgets from sophisticated app and performance marketers.
• Partner with product, measurement, customer success, partnerships, and marketing to prioritize the capabilities required to grow the segment.
• Create a structured feedback loop that translates client needs, sales barriers, and market developments into actionable product recommendations.
• Build senior relationships across app marketers, MMPs, measurement partners, agencies, and other influential members of the Mobile ecosystem.
• Represent Universal Ads with credibility at customer meetings, industry events, and strategic partner conversations.
• Build the foundation for future hiring, team structure, sales process, account coverage, and segment expansion.

Job description

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary

Universal Ads is building a new way for growth marketers to access premium video and CTV inventory at scale. As we expand our business, we are looking for an experienced commercial leader to build and lead our efforts across the Mobile & Tech customer segment, including mobile apps, subscription businesses, AI-native companies, gaming, fintech, digital services, and other performance-driven advertisers. This is a business-building leadership role with responsibility for the segment's strategy, revenue performance, team development, and long-term growth. The Executive Director will lead and develop the team while personally opening and advancing select strategic accounts. The Executive Director will determine where Universal Ads can win, build the go-to-market strategy, develop the team, and personally open and advance select strategic accounts. This person will also serve as the primary voice of the Mobile customer internally, partnering with product, measurement, marketing, partnerships, and customer success to translate market needs into scalable solutions and roadmap priorities. This is an opportunity for an entrepreneurial leader to build an important new business within Universal Ads, shape the product and customer experience, and create the foundation for a team that will grow alongside the segment.

Job Description

Responsibilities:

• Partner with the VP of Americas to own the strategy, revenue plan, and operating model for the Mobile & Tech segment.
• Define the segment's ideal customer profile, priority categories, account tiers, coverage model, and go-to-market strategy.
• Personally originate, develop, and close select strategic accounts that can create meaningful revenue or unlock broader market opportunities. This will be a core priority for the first year in role.
• Lead, coach, and develop a team of Account Directors, expanding the organization as the business grows.
• Establish clear revenue goals, pipeline expectations, forecasting standards, and performance accountability across the team.
• Build a repeatable Mobile sales motion, including positioning, pitch narratives, measurement frameworks, proof points, and account activation strategies.
• Determine what Universal Ads must demonstrate to earn and grow budgets from sophisticated app and performance marketers.
• Partner with product, measurement, customer success, partnerships, and marketing to prioritize the capabilities required to grow the segment.
• Create a structured feedback loop that translates client needs, sales barriers, and market developments into actionable product recommendations.
• Build senior relationships across app marketers, MMPs, measurement partners, agencies, and other influential members of the Mobile ecosystem.
• Represent Universal Ads with credibility at customer meetings, industry events, and strategic partner conversations.
• Build the foundation for future hiring, team structure, sales process, account coverage, and segment expansion.

Preferred Experience

• 8+ years of experience in app promotion, performance marketing, programmatic, CTV, social, mobile, or related advertising sales.
• Demonstrated experience leading sales teams, building a business line, or establishing a new go-to-market motion.
• Experience personally developing and closing strategic new business while also enabling a broader sales team.
• Established relationships across app marketers, growth marketers, MMPs, measurement partners, agencies, and the broader Mobile ecosystem.
• Experience working with mobile apps, AI companies, gaming companies, fintech, digital services, or subscription-based businesses.
• Strong understanding of performance marketing metrics, attribution challenges, incrementality, measurement triangulation, and growth media buying behavior.
• Experience with Ads Manager buying tools, MMPs, incrementality partners, and advanced measurement solutions.
• Ability to translate market insights into commercial strategy, product priorities, and repeatable sales processes.
• Strong executive communication, storytelling, team leadership, and cross-function influence.
• Experience operating in a high-growth, early-stage, or build-oriented environment preferred.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do