EverPro - Growth Marketing Manager (US, Remote)

EverCommerce; Northern (KY); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Flexible work location

Wellness stipend

401k match

Paid time off

Employee stock purchase program

Job summary

EverCommerce's Joist brand is seeking a Growth Marketing Manager to own the new customer acquisition engine, managing a multi‑million dollar paid media investment across Web, iOS, and Android. You will partner with SEO and Analytics, orchestrating a connected growth machine that balances traffic with signup and paid conversion.

You will drive forecasting, test-driven optimization, and channel strategy, collaborating with internal teams to align paid initiatives with product marketing and

Qualifications

• 6+ years of growth/ performance marketing, with meaningful experience owning a significant paid media budget ($10M+ preferred).
• Proven track record setting and executing acquisition strategy with accountable growth plans.
• Strong experience partnering with paid media teams to translate strategy into execution.
• Strong forecasting experience for acquisition/growth and channel plans.
• Strong testing discipline and cross-channel experimentation.
• Fluent analytics skills (funnel data) with GA4/Amplitude/Mixpanel or similar.

Responsibilities

• Own growth strategy and performance for Joist's new customer acquisition across Web/iOS/Android.
• Lead a multi‑million dollar paid media investment and optimize channel mix and budget allocation.
• Collaborate with SEO and Analytics to align growth roadmap and measurements.
• Build quarterly/annual growth plans balancing traffic, signups, and paid conversions.
• Translate performance data into actionable insights for senior leadership.

Skills

Growth marketing

Performance marketing

Forecasting

Cross-functional collaboration

Analytics

Tools

GA4

Amplitude

Mixpanel

Job description

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries. We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en Joist is a B2B SaaS platform built for the trades, helping contractors and home service professionals run their businesses more efficiently — from estimates and invoicing to payments and client communication. We operate across Web, iOS, and Android, and are scaling a fast-growing acquisition and monetization engine that spans new customer acquisition, payments adoption, plan upgrades, and add-ons.

We're looking for a Growth Marketing Manager to own growth strategy and performance for Joist's new customer acquisition engine — stepping into a critical role on our marketing leadership team. This person will own a significant paid media investment, set the strategy for full-funnel growth in a product led environment (traffic → signup → paid conversion) across Web, iOS, and Android, and act as the primary partner to our internal paid media team on execution. This role also acts as a connective hub for our growth‑adjacent functions — partnering closely with SEO and Analytics — and will have shared oversight of both functions as they relate to the growth roadmap. This is a strategic and hands‑on role: you'll set the direction, but you'll also be in the data, in the campaigns, and in the details.

Responsibilities

• Own the strategy and performance for new customer acquisition, including a multi million dollar annual media investment across paid social, paid search, display, affiliate/partnerships, and emerging channels
• Act as the primary strategic partner and day‑to‑day point of contact with our internal paid media team, setting priorities, budget allocation, and channel mix
• Build and own the quarterly/annual growth plan across Web, iOS, and Android, balancing new traffic generation, traffic‑to‑signup conversion, and signup‑to‑paid conversion
• Monitor CAC, conversion rates, pacing, and channel‑level ROI, proactively identifying risks and reallocating investment to maximize efficient growth
• Own new customer acquisition forecasting, building and maintaining forecasts for traffic, signup, and paid conversion by channel and platform
• Work closely with internal subject matter experts across each channel (paid social, paid search, SEO, app store/ASO, and others) to orchestrate a coordinated, optimized growth machine — ensuring channels are working together toward shared goals rather than in silos
• Bring strong testing discipline to the funnel, prioritizing and sequencing experiments across channels and platforms to drive continuous, compounding improvement
• Work closely with Analytics to ensure Joist has the proper measurement and instrumentation in place to accurately track funnel performance across Web, iOS, and Android
• Partner with the Growth Analyst on dashboards and reporting infrastructure that support forecasting accuracy and channel‑level decision‑making
• Provide strategic direction and shared oversight for our SEO Lead, ensuring organic strategy is tightly aligned with paid strategy and the overall growth roadmap
• Provide strategic direction and shared oversight for our Growth Analyst, ensuring funnel reporting, dashboards, and measurement infrastructure keep pace with the needs of the growth strategy
• Translate performance data into clear insights, recommendations, and forward‑looking strategy for the Head of Marketing and broader leadership team
• Own reporting on new customer acquisition performance across all three platforms, including regular business reviews
• Partner with Product Marketing (SaaS and Payments) to ensure growth strategy reflects current positioning and incorporates new feature and product launches
• Coordinate with Customer Marketing/Lifecycle team to ensure a seamless handoff between acquisition and post‑signup lifecycle/onboarding campaigns
• Represent growth/paid performance in marketing leadership discussions and planning cycles

Skills and Experience needed for success in this role

• 6+ years of experience in growth marketing, performance marketing, or digital marketing, with meaningful experience owning a significant paid media budget ($10M+ preferred), ideally in B2B SaaS
• Proven track record setting and executing acquisition strategy, not just managing campaigns — comfortable owning a growth plan and being accountable for its results
• Strong experience partnering with (or directly managing) internal or agency paid media teams to translate strategy into flawless execution
• Strong track record owning acquisition/growth forecasting and translating forecasts into channel‑level plans
• Strong testing discipline — experience building and prioritizing a cross‑channel experimentation roadmap
• Comfortable working across multiple platforms (Web, iOS, Android) and understanding the nuances of each (e.g., app store dynamics, mobile attribution)
• Strong analytical skills; fluent in interpreting funnel and channel data, comfortable in tools like GA4, Amplitude, Mixpanel, or similar
• Experience directing or closely partnering with SEO and analytics functions, even without formal management authority
• Excellent stakeholder management — able to influence and align teams that don't report directly to this role
• Strong executive communicator, able to translate performance data into clear strategy and narratives for senior leadership
• Self‑starter who is comfortable stepping into an established growth engine and quickly building credibility with cross‑functional partners
• Nice to Have: Experience in payments, fintech, or subscription/usage‑based monetization models
• Nice to Have: Experience with mobile app growth/ASO
• Nice to Have: Familiarity with lifecycle/CRM platforms (e.g., Braze) and how acquisition and lifecycle marketing intersect

Where

Remote within US

where: Remote within US The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada – if you’re close to one of our offices, we can set you up in‑office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits & Perks

• Flexibility to work where/how you want within your country of employment – in‑office, remote, or hybrid
• Continued investment in your professional development
• Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time‑off
• Employee Stock Purchase Program

Compensation: The target compensation for this position is $100,000 to $110,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status.

We look forward to reviewing your credentials and getting to know more about your experience! EverCommerce is bringing together best‑of‑breed commerce solutions in the service sector, forming one service commerce platform that improves go‑to‑market strategy for technology companies and simplifies the software‑buying process for business owners. Our team has extensive expertise in business operations, management, legal, finance, accounting, technology human resources, marketing and sales that, via the EverCommerce platform, we provide as a service to drive continued growth and success for service commerce companies. Our ecosystem enables companies to thrive in an environment of shared knowledge and resources with significant cost saving.