Events Sales Service Manager

FAIRMONT; Sonoma (CA); On-site; USD 75,000 - 80,000; Full time

Job summary

FAIRMONT is seeking an Event & Wedding Sales & Services Manager for their Sonoma Mission Inn & Spa. This role involves generating event revenue, curating unique experiences, and ensuring seamless event execution, while cultivating strong client relationships in a luxury setting.

Qualifications

• Minimum of 3 years in luxury hotel event planning or wedding coordination.
• Knowledge of food & beverage trends and Sonoma wine culture.
• Exceptional organization and time management skills.

Responsibilities

• Drive event revenue by nurturing client relationships and maximizing profitability.
• Prepare detailed proposals and coordinate site inspections.
• Ensure flawless execution of events by collaborating with internal teams.

Skills

Organization

Problem Solving

Communication

Negotiation

Education

Experience in luxury hotel event planning

Tools

Opera

Social Tables

Property Manager

Job description

Job Description

The Event & Wedding Sales & Services Manager plays a key role in driving revenue, enhancing guest experiences, and ensuring the seamless execution of events at Fairmont Sonoma Mission Inn & Spa. This position is responsible for curating exceptional weddings, social events, and local corporate gatherings that align with the hotel’s luxury positioning and the distinct charm of Sonoma.

• Drive Event & Wedding Revenue by actively prospecting new clients and nurturing relationships with wedding planners, corporate event organizers, and community leaders.
• Proactively research and develop new market opportunities to position Fairmont Sonoma Mission Inn & Spa as a premier event destination.
• Maximize event revenue and profitability by adhering to established booking guidelines, managing minimum revenue thresholds, and collaborating with the Group Sales Team to optimize function space usage.
• Represent the hotel at key industry events and participate in networking opportunities, including wedding expos, industry tradeshows, and community events
• Serve as the main point of contact for event clients, ensuring a seamless transition from contract to execution while exceeding expectations.
• Prepare customized and detailed proposals using Social Tables for floorplans and Opera for contracts, BEOs, and event documentation.
• Coordinate and conduct site inspections and tastings, ensuring guests experience the hospitality and culinary excellence that define the Fairmont brand.
• Develop and implement creative event concepts that highlight the uniqueness of Sonoma while catering to high-end clientele.
• Ensure flawless event execution by working closely with internal teams, including Catering, Banquets, Culinary, and Operations.
• Build long-term relationships by offering a personalized and consultative sales approach to wedding couples, planners, and corporate clients.
• Regularly follow up with clients post-event to ensure satisfaction and encourage repeat business.
• Effectively handle guest concerns or last-minute changes with professionalism and efficiency, ensuring an exceptional experience.
• Track and report event production and revenue performance to support monthly forecasts and yearly budget goals.
• Manage deposit schedules, credit applications, and final billing to ensure accurate and timely financial transactions.
• Maintain detailed records of past and prospective events to support business development efforts.

Qualifications:
Qualifications

• Extensive knowledge of Opera, Social Tables, and Property Manager preferred; experience with CRM and event management software a plus.
• Exceptional organization and time management skills with the ability to multitask and adapt to changing priorities.
• Creative problem solver with a passion for designing unique guest experiences.
• Strong understanding of food & beverage trends, Sonoma wine culture, and event design.
• Excellent communication and negotiation skills with a polished and professional demeanor.
• Minimum of 3 years of experience in luxury hotel event planning, catering sales, or wedding coordination with a strong focus on high-end clientele.
• Proven ability to generate revenue and increase event sales through proactive outreach and relationship-building.

Salary range $75,000- $80,000 a year.

Additional Information

Fairmont Sonoma Mission Inn & Spa, an elegant Spanish mission-style Inn, boasts exceptional accommodation in the heart of Wine Country. As one big team, community of service professionals, we come together and work with a common purpose to welcome, connect and serve others.

Visa Requirements: Applicants must be able to provide proof that they are legally able to work in the United States.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.