Events Marketing Lead — Onsite & Roadshow Mastery

Cybersecurity Marketing Society; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Liongard seeks an Events Manager to own our event program end to end. This role plans, builds, and runs the full mix of events that position Liongard before the MSP community: sponsored industry events, self-hosted programs, regional roadshows, and in-market activations. You'll be on site for the events you build, not just behind the scenes.

This hands-on role requires budgeting, floor plan management, and ownership from strategy to onsite demand and post-event reporting.

Qualifications

• 7–10 years of leadership in event marketing, ideally in B2B SaaS or cybersecurity.
• Direct experience running sponsored/self-hosted events, roadshows and activations.
• Proven ability to own events from budget through on-site execution.
• Willingness to travel frequently; US-based, East Coast preferred.

Responsibilities

• Own Liongard's Event Marketing Program (full event lifecycle) from strategy through execution, including planning, budget, logistics, vendor and venue management, on-site execution & management, and post-event reporting.
• Develop and execute an annual calendar of sponsored conferences, customer events, regional roadshows, executive dinners, webinars, and field marketing programs.
• Represent and lead onsite execution, managing booth operations, event logistics, staffing, customer experience and real-time problem solving.
• Partner with sales and marketing to set event goals, target account lists, and follow-up plans so events convert into pipeline
• Manage event budgets and vendor relationships, negotiating contracts and controlling spend across a full calendar of programs
• Coordinate cross-functional stakeholders, including sales, product marketing, and executive leadership, to ensure events are staffed, resourced, and on message
• Build and manage event timelines and run-of-show documents, keeping every stakeholder aligned on deadlines
• Track and report on event performance, tying attendance and engagement back to pipeline and revenue outcomes
• Travel regularly to represent Liongard at events throughout the United States.

Skills

Event Marketing

Budget Management

Project Management

Communication

Travel flexibility

Stakeholder management

Job description

Liongard seeks an Events Manager to own our event program end to end. This role plans, builds, and runs the full mix of events that position Liongard before the MSP community: sponsored industry events, self-hosted programs, regional roadshows, and in-market activations. You'll be on site for the events you build, not just behind the scenes.

This hands-on role requires budgeting, floor plan management, and ownership from strategy to onsite demand and post-event reporting.