Events & Field Marketing Manager

obvio; San Carlos (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity opportunity

Competitive pay

Ownership culture

Job summary

Obvio AI is seeking a high-agency, hands-on Events & Field Marketing Manager to build our field presence from the ground up. You will own how Obvio shows up in person at public safety and municipal conferences, industry trade shows, and executive roundtables, bridging offline events with sales pipelines and brand building.

You will design high-impact activations, negotiate contracts, and oversee end-to-end execution on-site, including hardware demos and roadshows, to drive leads and awareness.

Qualifications

• 3-6+ years in field marketing or related roles.
• Experience in B2B SaaS, AI, smart cities, or public sector tech.
• Proven ability to plan and execute multi-format events.
• Willingness to travel 30-40% for on-site setup and execution.

Responsibilities

• Lead strategy, planning, and execution of field marketing calendar to align with GTM targets and expansion.
• Secure presence at government expos, public safety summits, traffic safety conferences, and trade shows.
• Conceptualize and launch Obvio events: executive dinners, roundtables, live demos, and community activations.
• Own end-to-end event production: site selection, booth design, vendor mgmt, travel, and budget.
• Coordinate with Sales and Government Relations on target accounts and post-event lead routing.
• Create event toolkits, collateral, and interactive hardware demos with cross-functional teams.
• Establish event KPIs and report performance to GTM leadership.
• Build scalable field playbooks for rapid growth into new markets.
• Identify speaking opportunities and media engagements for executives.
• Plan truck-based roadshows and on-site execution for hands-on experiences.
• Organize recurring internal events to align leaders across teams.

Skills

Field marketing

Event operations

Experiential marketing

Cross-functional collaboration

Travel readiness

Job description

About Obvio AI

Each year, more than 40,000 people in the U.S. leave home and never make it back due to traffic crashes. At Obvio, we believe these deaths are preventable. We deploy solar-powered, AI-assisted cameras to enforce traffic laws where pedestrians are most vulnerable, automating enforcement in ways that traditional systems cannot. Our approach has already led to a 50% reduction in reckless driving in early partner cities.

Founded by the team behind Motive's AI dashcam and backed by Bain Capital Ventures and Khosla Ventures, we are building the intelligence layer for safer streets globally.

About the Role

We are seeking a high-agency, hands-on Events & Field Marketing Manager to build and lead our field presence from the ground up. In this role, you will own how Obvio shows up in the physical world: from public safety trade shows and municipal conferences to intimate roundtables with local officials, police chiefs, city planners, and enterprise partners.

You will bridge offline experiences with sales pipeline, brand building, and community engagement. You will evaluate where Obvio invests, design high-impact activations that stand out, negotiate contracts, and oversee end-to-end technical and physical execution on-site.

What You'll Do

• Lead the strategy, planning, and execution of Obvio's field marketing calendar, directly aligning event strategy with GTM revenue targets and geographical expansion goals.

• Evaluate, prioritize, and secure Obvio's presence at major government expos, public safety summits, traffic safety conferences, and industry trade shows.

• Conceptualize and launch proprietary Obvio events, including executive dinners, regional roundtables, live hardware demos, and community launch activations.

• Own end-to-end event production: site selection, booth design, vendor management, hardware demo setups, staffing, travel logistics, and budget allocation.

• Partner with Sales and Government Relations on target account strategy, pre-event outreach, on-site meeting schedules, and post-event lead routing.

• Collaborate cross-functionally to create event-specific toolkits, localized marketing collateral, and interactive hardware demonstrations.

• Establish event KPIs, track lead attribution and deliver clear post-event performance reporting to GTM leadership.

• Build repeatable, scalable field playbooks to support rapid company growth across new markets.

• Identify and secure high-impact speaking opportunities, panels, and media engagements for company executives, building credibility and positioning the company as a recognized authority in the market.

• Plan and coordinate truck-based roadshows showcasing our mobile hardware, managing logistics, routing, venue partnerships, and on-site execution to deliver memorable hands-on experiences for customers and prospects.

• Organize recurring internal events that bring key company leaders together, fostering alignment, collaboration, and connection across teams and functions.

What We're Looking For

• 3-6+ years of experience in field marketing, event operations, or experiential marketing, ideally within B2B SaaS, AI, smart cities, physical hardware, or public sector technology.

• Proven track record of independently planning and executing multi-format events, ranging from multi-thousand-person trade shows to intimate C-level executive dinners.

• High agency, an ownership mindset, and a bias toward action in fast-paced, high-growth startup environments.

• Exceptional project management skills with meticulous attention to detail across multiple concurrent workstreams.

• Strong cross-functional alignment skills, with experience preparing executive spokespeople and driving post-event sales follow-through.

• Willingness to travel regularly (up to 30-40%) to direct on-site setup and execution.

Bonus Points

• Direct experience working with municipal governments, public safety agencies, law enforcement, or transportation departments.

• Hands-on experience coordinating physical hardware or complex technical product demos in field/outdoor settings.

• Proficiency with modern GTM and event platforms

WhyObvio

• Your work will help save lives and improve road safety

• Series A of $54M

• Fast-moving startup environment with meaningful ownership

• Competitive compensation and early-stage equity

Obvio is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Obvio considers qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Obvio is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.