Events Demand Gen Strategist

Keysight Technologies; Olympia (WA); On-site; USD 122,000 - 203,000; Full time

Benefits offered by this job

Medical, dental and vision

401(k) Plan

Flexible Time Off

Job summary

Keysight Technologies is seeking an experienced Events Marketing Manager to drive end-to-end event programs in the US. You will plan, execute, and optimize trade shows, conferences, hosted events, and webinars, while collaborating with sales and product marketing to generate qualified pipeline.

The role emphasizes designing engaging event experiences, leveraging digital channels, and measuring ROI. A Bachelor’s degree and 5–7 years in related roles are required; knowledge of B2B tech is

Qualifications

• Most important: you understand how events drive business impact.
• 5–7 years of experience in event marketing, field marketing, or demand generation roles.
• Experience in B2B technology is preferred.
• Strong organizational skills with ability to manage multiple complex events.
• Excellent communication and collaboration across sales, product, and marketing teams.

Responsibilities

• Plan and execute event strategy.
• Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments).
• Own end-to-end execution of trade shows, conferences, hosted events, and webinars.
• Drive demand generation through events: design event experiences and campaigns that generate qualified pipeline and accelerate opportunities.
• Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up.
• Create memorable customer and prospect experiences: engage customers and prospects in AI space; reflect core messaging in event experiences; partner with creative/content/product marketing teams.
• Manage event logistics and operations: coordinate with vendors and internal stakeholders; manage budgets and timelines.
• Amplify events through digital and social channels: plan promotion before, during, and after events; maximize reach and attendance.
• Collaborate cross-functionally: partner with product marketing, technical experts, regional marketing teams, and external partners; ensure alignment with product priorities.
• Measure and optimize performance: track KPIs; use insights to improve strategy and execution.
• We are data-driven and proactive in improving ROI across events.

Skills

Event marketing

Demand generation

Project management

Campaign planning

Digital channels

Communication

Cross-functional collaboration

Data-driven

Fast-paced environment

Education

Bachelor's degree in marketing or related field

Job description

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions.We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities

On a day-to-day basis, you will:

• Plan and execute event strategy
• Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)
• Own end-to-end execution of trade shows, conferences, hosted events, and webinars

Drive demand generation through events

• Design event experiences and campaigns that generate qualified pipeline and accelerate opportunities
• Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up

Create memorable customer and prospect experiences

• Design and execute event programs that engage customers and prospects in the AI space, building brand affinity and driving marketing-sourced demand
• Partner with creative, content, and product marketing teams to ensure event experiences reflect and reinforce core messaging and value propositions

Manage event logistics and operations

• Coordinate with vendors, agencies, and internal stakeholders to ensure flawless execution
• Manage event budgets, timelines, and deliverables

Amplify events through digital and social channels

• Partner with social and digital marketing teams to plan promotion before, during, and after events
• Maximize reach, engagement, and attendance through digital channels

Collaborate cross-functionally

• Partner with product marketing, technical experts, regional marketing teams, and external partners
• Ensure alignment between event experiences and product priorities

Measure and optimize performance

• Track event KPIs including attendance, engagement, pipeline contribution, and ROI
• Use insights and data to continuously improve event strategy and execution

Qualifications

Most important: You understand how events drive business impact

• You bring strong experience in event marketing and demand generation, preferably in B2B technology
• You are a highly organized project manager who can manage multiple complex events simultaneously
• You have a strong marketing foundation, including campaigns, messaging, and digital channels (email, social)
• You are a strong communicator, able to translate technical concepts into clear, compelling event experiences in partnership with content and creative teams
• You have a collaborative mindset, working effectively across sales, product, and marketing teams
• You are data-driven, with the ability to measure performance and optimize ROI
• You are a self-starter, comfortable operating in a fast-paced, global environment

Nice to have:

• Experience in networking, cloud, security, or AI infrastructure markets
• Familiarity with service providers, enterprise IT, or data center ecosystems

Education and experience:

• Bachelor's degree in marketing, business, or a related field preferred
• 5-7 years of experience in event marketing, field marketing, or demand generation roles

#LI-MO1

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.

Visa sponsorship is not available for this position.

California Pay range: MIN $122,000.00 - MAX $223,000.00

Colorado pay range: MIN $113,000.00 - MAX $188,000.00

District of Columbia pay range: MIN $113,000.00 - MAX $188,000.00

Hawaii pay range: MIN $113,000.00 - MAX $188,000.00

Illinois pay range: MIN $113,000.00 - MAX $188,000.00

Maryland pay range: MIN $122,000.00 - MAX $203,000.00

Massachusetts pay range: MIN $122,000.00 - MAX $203,000.00

Minnesota pay range: MIN $113,000.00 - $188,000.00

New Jersey City pay range: MIN $122,000.00 - MAX $203,000.00

New York pay range: MIN $133,000.00 - MAX $223,000.00

Vermont pay range: MIN $113,000.00 - MAX $188,000.00

Washington state pay range: MIN $122,000.00 - MAX $203,000.00

Note: For other locations, pay ranges will vary by region.

This role is eligible for Keysight's Variable Pay Bonus Program

US Employees may be eligible for the following benefits:

• Medical, dental and vision
• Health Savings Account
• Health Care and Dependent Care Flexible Spending Accounts
• Life, Accident, Disability insurance
• Business Travel Accident and Business Travel Health
• 401(k) Plan
• Flexible Time Off, Paid Holidays
• Paid Family Leave
• Discounts, Perks
• Tuition Reimbursement
• Adoption Assistance
• ESPP (Employee Stock Purchase Plan)
• Restricted Stock Units