Event Sales Manager

Future Bars Group; San Francisco (CA); Hybrid; USD 75,000 - 80,000; Full time

Benefits offered by this job

Salary + commission

401(k) match

Health insurance

Dental insurance

Vision insurance

Parental leave

Casual environment

Commuter benefits

Job summary

Future Bars Group in San Francisco is seeking an Event Sales Manager to lead private events across 14 venues. You will own the full sales cycle from lead to booking, negotiate contracts, coordinate catering, and ensure flawless execution with venue teams.

This is a revenue-generating, client-facing role with hybrid/flexible schedule, based at our headquarters in the SF financial district, reporting to CEO and COO. Travel to venues for site visits and events will be required evenings and weekends.

Qualifications

• 2-3+ years in event or venue sales across hospitality.
• 4-year college degree required.
• Strong attention to detail and client focus.
• Proven ability to hit or exceed sales targets.
• Experience negotiating vendor or commission-based partnerships.
• Excellent written and verbal communication.
• Familiar with event contracts, deposits, and cancellation policies.
• CRM proficiency a plus; travel regularly to venues.

Responsibilities

• Own the full sales cycle for private events across 14 venues.
• Build and manage a pipeline of corporate, social, and private clients.
• Develop event packages, pricing tiers, and minimums per venue.
• Conduct site visits and match client needs to the right venue.
• Negotiate contracts, BEOs, and cancellation terms.
• Build network of preferred caterers and coordinate with catering teams.
• Collaborate with General Managers and staff for smooth execution.
• Track pipeline and revenue in CRM; report on performance and forecast.
• Grow outbound relationships with corporate accounts and event planners.
• Manage seasonal campaigns and proactive outreach; support training resources.

Skills

Attention to detail

Sales targets

Negotiation

Written communication

Verbal communication

CRM usage

Travel readiness

Education

Bachelor's degree

Tools

Tripleseat

Perfect Venue

Square for Restaurants

Job description

Event Sales Manager - Future Bars Group

The Future Bars Group is seeking a Sales Event Manager to run our growing private event business across our entire portfolio. We’re the leading bar group in the San Francisco Bay Area, with 14 bar locations in San Francisco and Berkeley.

The Event Sales Manager owns private event and group sales across all 14 locations. This is a revenue-generating, client-facing role: you’ll prospect and close new business, manage an active sales pipeline, negotiate contracts, manage catering partnerships, assist with on-site execution, and partner with each venue’s General Manager and staff to ensure every booked event is flawlessly executed. You’ll also work with our executive team (CEO, COO) to build the systems, pricing, and packages to make event sales scalable across our growing portfolio of bars.

The Event Sales Manager will report to the CEO and COO. This role is full-time, exempt, hybrid/flexible, based at our headquarters in the financial district of San Francisco.

Responsibilities

• Own the full sales cycle for private events across 14 venues, from lead generation and inbound inquiries through proposal, contract, deposit, signed booking, and BEO.
• Build and manage a pipeline of corporate, social, and private clients (holiday parties, birthdays, corporate happy hours, fundraisers, and full buyouts)
• Develop and maintain event packages, pricing tiers, small and large group, hosted and non-hosted tabs, and minimums tailored to each venue’s capacity, layout, and brand
• Conduct site visits and walkthroughs, matching client needs to the right venue
• Negotiate and finalize contracts, BEOs, and cancellation terms in line with company policies
• Build network of preferred caterers
• Partner closely with General Managers, event staff, and catering teams at each location to hand off confirmed bookings and ensure smooth day-of execution
• Track pipeline, bookings, and revenue in a CRM; report on sales performance, conversion rates, and forecasted revenue by venue
• Build outbound relationships with corporate accounts, event planners, office managers, and local organizations to drive repeat and referral business
• Manage seasonal push periods (holiday parties, major Moscone conventions) with dedicated campaigns and proactive outreach
• Work with operations team to ensure that training resources remain current and effective
• Collaborate with marketing on event-specific promotions, venue collateral, and the events page of the websites
• Monitor competitor venues and market pricing to keep packages competitive across neighborhoods

Qualifications

• 2-3+ years of experience in event sales, catering sales, or venue sales, ideally across multiple locations in hospitality
• A 4-year college degree
• Demonstrated extreme attention to detail
• Proven track‑record of hitting or exceeding sales targets
• Experience negotiating and administering vendor or commission-based partnerships
• Polished, professional, and detail-oriented written and verbal communication
• Working knowledge of event contracts, deposits, beverage minimums, and cancellation policies
• Experience with CRM tools like Tripleseat, Perfect Venue, or similar is a plus but not required
• Experience with Square for Restaurants a plus, but not required
• Availability and willingness to travel regularly to venues for site visits, client meetings, and events on evenings and weekends

Benefits

• $75-80K annual salary + commission (potential to earn up to $150K annually)
• 401(k) with employer match
• Employer subsidized health insurance
• Dental insurance
• Vision insurance
• Parental leave
• Casual environment
• Commuter benefits

Future Bars Group is an at-will, equal-opportunity employer. Future Bars Group considers applicants for all positions without regard to race, color, creed, religion, national origin, place of birth, ancestry, sex, age, disability, genetic information, veteran status, gender identity, sexual orientation, HIV/AIDS status, weight, height, marital status, or any other legally protected status under local, state, or federal law.

This position is not valid for visa sponsorship.