Event Sales Intern

ASM Global; United States; On-site; USD 20,664 - 27,552; Part time

Job summary

Legends Hospitality, LLC is seeking an Event Sales Intern for support during the critical summer season surrounding the 2026 FIFA World Cup in Arlington, TX. You will assist the Private Event Sales Team in outbound prospecting, research, and administrative tasks linked to client engagements.

This internship offers hands-on experience in event sales and exposure to large-scale events. Ideal candidates are currently enrolled in a related program and have strong research, communication, and organizational skills.

Qualifications

• Currently enrolled in a relevant undergraduate or graduate program.
• Strong research and analytical skills needed.
• Excellent written and verbal communication abilities are essential.
• Strong organizational skills and attention to detail required.
• Ability to work independently while collaborating with a team.
• Availability for nights, weekends, or holidays to support events.

Responsibilities

• Support the Private Event Sales Team with outbound prospecting.
• Assist with organizing and tracking client information.
• Conduct research to identify organizations visiting the DFW area.
• Compile prospect lists including key contacts for outreach.
• Support the sales team with administrative tasks related to events.

Skills

Research and analytical skills

Written and verbal communication

Organizational skills

Team collaboration

Education

Undergraduate or graduate program in Hospitality, Event Management, Sports Management, Marketing, Business, Communications

Job description

Position Overview

The Event Sales Intern will support the Sales Team during a significant and high-volume summer season as the Dallas-Fort Worth area hosts the global excitement surrounding the 2026 FIFA World Cup events. Multiple planned venue buyouts and increased corporate activity in the region provide hands‑on experience in event sales, business development, and strategic client research within a fast-paced museum and hospitality environment.

The intern will assist with outbound business development efforts while completing a strategic capstone project focused on identifying and engaging new corporate clients visiting the DFW area during this historic time. This role provides valuable exposure to large-scale event sales, client relationship strategy, and cross-departmental collaboration.

Key Responsibilities

• Support the Private Event Sales Team with outbound prospecting and research related to new business opportunities during the World Cup event period.
• Assist with organizing and tracking prospective client information and outreach strategies.
• Conduct company research to identify organizations traveling to or advertising within the DFW area during the World Cup timeframe.
• Identify potential corporate clients whose mission or brand aligns with the museum’s themes such as veterans, military service, leadership, history, or architecture.
• Compile prospect lists including up to three key contacts per organization and provide rationale for why each contact is appropriate for outreach.
• Research potential clients’ past events (corporate events, client appreciation gatherings, holiday parties, galas, fundraisers, etc.) to identify opportunities for future partnerships.
• Support the sales team with administrative tasks and event preparation related to venue buyouts and client experiences.
• Work alongside and shadow members of the sales team to gain exposure to event sales strategy, client engagement, and venue operations.

Capstone Project: World Cup New Business Game Plan

• Develop a list of companies investing in marketing, advertising, or corporate presence in the DFW area during the World Cup.
• Identify organizations that align with the museum’s mission and potential event opportunities.
• Locate key decision-makers within those companies and compile contact information.
• Conduct research into the companies’ historical event activity and identify potential opportunities to host events at the museum in the future.
• Deliver a strategic outreach and engagement plan the Sales Team can use during and after the World Cup timeframe.

Learning Opportunities

• Shadow a professional sales team during a record-breaking events year.
• Gain exposure to event venue sales, corporate client engagement, and hospitality operations.
• Observe the coordination of large-scale events and venue buyouts.
• Work alongside multiple teams including Sales, Museum Operations, and the Medal of Honor program.
• Experience the operational environment surrounding a major global sporting event hosted in Arlington.

Supervision & Mentorship

The intern will report directly to the Director of Event Sales and will receive regular check-ins and progress meetings to review the capstone project and internship goals, as well as additional mentorship and support from members of the sales team.

Qualifications

• Currently enrolled in an undergraduate or graduate program in Hospitality, Event Management, Sports Management, Marketing, Business, Communications, or a related field.
• Strong research and analytical skills.
• Excellent written and verbal communication abilities.
• Strong organizational skills and attention to detail.
• Ability to work independently while collaborating with a team.
• Ability to work nights, weekends, or holidays as required to support Private Events.
• Interest in event sales, hospitality, sports events, or venue management.

Schedule & Location

15–24 hours per week during the summer internship period. On-site in Arlington, TX at the National Medal of Honor Museum.

Equal Opportunity Statement

Legends Global is an Equal Opportunity/Affirmative Action employer and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.