Event Marketing Specialist

Piper Companies; Raleigh (NC); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

PTO and holidays

Job summary

Piper Companies in RTP NC seeks an Event Marketing Specialist to plan and execute regional live and virtual events, strengthening brand presence and supporting talent attraction. The role partners with HR, branding, and business stakeholders to create impactful event experiences, manage budgets and timelines, and measure campaign ROI across channels.

You will analyze performance data to optimize future initiatives and contribute to global marketing programs.

Qualifications

• 3+ years of experience in event marketing, event management, branding, or a related field.
• Experience planning and executing live and virtual events while managing multiple projects.
• Experience with marketing platforms such as social media, email marketing tools, CRM, and project management software.
• Strong analytical skills to measure ROI and optimize campaigns.
• Excellent communication and stakeholder management in a fast-paced environment.

Responsibilities

• Plan and execute regional live and virtual events aligned with brand standards.
• Develop event marketing campaigns across digital and traditional channels.
• Collaborate with HR, recruitment, branding, and stakeholders to create engaging events.
• Manage project plans, timelines, budgets, and communications.
• Analyze event metrics and provide optimization insights.

Skills

Event marketing

Event management

Branding

Marketing analytics

Stakeholder management

Communication

Tools

CRM systems

Project management software

Email marketing tools

Social media platforms

Job description

Piper Companies is seeking an Event Marketing Specialist in RTP NC to join a leading technology organization focused on creating impactful employee, community, and brand experiences on a global scale. The Event Marketing Specialist will be responsible for planning and executing high-visibility live and virtual events while driving integrated marketing strategies that enhance engagement, strengthen brand presence, and support talent attraction initiatives.

Responsibilities of the Event Marketing Specialist:

• Plan and execute regional live and virtual events while ensuring alignment with global business priorities and brand standards.
• Develop and implement event marketing campaigns across digital and traditional channels to increase visibility, engagement, and attendance.
• Partner with HR, recruitment, branding, and business stakeholders to create impactful event experiences and drive strategic objectives.
• Manage project plans, timelines, budgets, and communications to ensure successful event delivery and stakeholder alignment.
• Analyze event and marketing performance metrics, providing insights and recommendations to optimize future initiatives.

Qualifications of the Event Marketing Specialist:

• 3+ years of experience in event marketing, event management, branding, or a related field.
• Proven success planning and executing both live and virtual events while managing multiple projects simultaneously.
• Experience leveraging marketing platforms such as social media, email marketing tools, CRM systems, and project management software.
• Strong analytical skills with the ability to interpret marketing data, measure ROI, and optimize campaign performance.
• Excellent communication, collaboration, and stakeholder management skills in a fast-paced, cross-functional environment.

Compensation for the Event Marketing Specialist includes:

• Salary range: $65,000 - $95,000 annually
• Comprehensive benefits package including medical, dental, vision, 401(k), PTO, and holiday

This job opens for applications on 09/01/2026. Applications for this job will be accepted for at least 30 days from the posting date.

Keywords: Event Marketing Specialist, Event Marketing, Event Management, Branding, Marketing Campaigns, Audience Engagement, Live Events, Virtual Events, Employer Branding, Talent Attraction, Stakeholder Management, Marketing Analytics, Community Engagement, Project Management

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