Event Marketing Manager (Fully Remote)

Branching Minds; Northern (KY); Hybrid; USD 90,000 - 105,000; Full time

Benefits offered by this job

Fully remote

Job summary

Branching Minds is seeking an Event Marketing Manager to own the strategy for large-scale and regional conferences, webinars, MTSS Summit, and other events. You’ll drive ROI, lead generation, and brand experience while coordinating with sales, marketing, and customer success teams.

The role is fully remote, supports planning from afar, with occasional travel. 4+ years in B2B events and strong CRM/marketing tools experience are essential for success.

Qualifications

• Experience planning and promoting B2B events in education.
• Strong organizational and communication skills.
• Proficiency with CRM systems and marketing tools.
• Familiarity with virtual event software.

Responsibilities

• Lead event strategy and ROI evaluation for large-scale and regional conferences.
• Manage logistics, proposals, registrations, and post-event follow-up.
• Collaborate with sales, marketing, customer success, and learning sciences.
• Coordinate on-site logistics and virtual event promotion, including webinars.
• Track leads and maintain a calendar of events to optimize performance.

Skills

Event planning

CRM systems

Marketing tools

Communication

Organization

Travel flexibility

Tools

Zoom

Cvent

Hopin

Job description

Who We Are & What We Do:

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 2,000,000 students across 400+ districts from over 40 states, our vision is to be the most effective national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

We don’t play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit Corporation. We prioritize mission alongside profit. We embrace self-management, transparency, collaboration, initiative, and making a difference in the world.

If using innovation to reimagine education in service of equity energizes you -- join our team!

The Calling:

The Event Marketing Manager will be an integral part of our marketing teams, owning the strategy for large-scale and regional education industry conferences and events, as well as marketing webinars, the MTSS Summit, and other sales-hosted events, ensuring a top-notch experience for participants, driving leads, and reflecting a great brand experience. This person will own the whole function of event management, from strategic conference selection to on-the-ground execution, including collaborating on content creation, leading lead generation for participation, and tracking and analyzing data to identify event impact.

Reporting to the Sr. Demand Generation Manager, this individual will work closely with the sales team to plan and optimize 15-20 events per quarter and work with the marketing team on the annual MTSS Summit. This requires great communication and collaboration skills to align priorities across teams, along with exceptional organization and prioritization to manage overlapping timelines without dropping details. All events are intended to drive pipeline, increase revenue, and meet team and company goals. This position is fully remote and will mostly support the planning and execution of events from afar/behind-the-scenes, but may require occasional travel for onsite coordination.

Core responsibilities will include researching, evaluating, and recommending the right education industry conferences and events to prioritize for maximum ROI; managing event timing and logistics across multiple events simultaneously; collaborating with marketing on promotional strategies, including creation of web and registration content, email marketing, and social media; and tracking and managing leads generated through event participation.

What You Will Achieve:

• Lead the overarching event strategy in partnership with sales leadership, researching, evaluating, and recommending the right large-scale and regional education industry conferences and events to prioritize for maximum ROI through thoughtful selection, resourcing, budget management, and performance evaluation.
• Manage logistics and deadlines across multiple events simultaneously, including proposal submissions, venue and vendor coordination, conference registrations, and promotion and follow-up tasks, while continually assessing and improving event management processes.
• Collaborate closely with the sales team to align on event strategy, coordinate on-site logistics, and ensure they are set up for success at each event, while partnering with customer success, leadership, partnerships, and learning sciences to deliver exceptional experiences for customers and prospects that support relationship-building and retention.
• Collaborate closely with the marketing team on event communications and promotional strategy, including web page creation and management, invites, lead nurturing emails and automation, list maintenance and segmentation, print collateral and swag, and correspondence with event presenters and participants, while supporting virtual events such as webinars and the MTSS Summit to ensure brand visibility, strong user experience, and effective lead generation.
• Track and manage leads generated through event participation, maintaining a calendar of sales-hosted and attended events, marketing-hosted events, and thought leadership conferences to consistently evaluate and refine performance across all event types.

Why We Want You:

• Experience planning and executing large-scale education industry conferences and events, with knowledge of the K-12/education industry landscape, including key conferences, trends, and audiences.
• 4+ years of experience and demonstrated success with planning and promoting B2B events.
• Excellent organizational skills with the ability to prioritize tasks effectively and manage tasks and deadlines across multiple projects at once.
• Solid experience with CRM systems and marketing tools to manage and measure event activities, track leads, and analyze ROI.
• Strong communication skills, both written and verbal.
• Detail-oriented with a commitment to producing high-quality work.
• Experience working with virtual event software (Zoom, Cvent, Hopin, etc.).
• Ability to work well in a team environment and collaborate with colleagues from diverse backgrounds, as well as work independently.
• Eagerness to learn and adapt to new challenges in a fast-paced environment.
• Minimum design skills (using Canva or Adobe).

Lucky Us If You:

(No biggie if you don’t)

• Have a background in K-12 education and MTSS.
• Have experience using HubSpot and Asana.
• Are familiar with educational technology platforms, tools, and products.
• Have great design skills (Canva or Adobe Suite) and can create/edit visual assets.
• Are knowledgeable about the concepts in the book "The Power of Moments."

Interview Process:

If we are a match, you can expect a total of 3-4 steps in the interview process after the initial application:

• 30-minute video interview with the Sr. Demand Generation Manager
• 60-minute video interview with the VP of Marketing
• Assignment; optional submission of portfolio and/or work samples
• 60-minute video interview with cross-functional committee, including members from the marketing team

What We Offer You:

• Check out our Benefits & Perks
• Fully remote!
• An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.
• The range of our base salary compensation is between $90,000-$105,000. Final offers are determined using multiple factors, including experience, level of expertise, and geographic location.

Studies show that women, communities of color, and historically underrepresented individuals tend to hesitate to apply for jobs unless they meet all listed qualifications. At Branching Minds, we prioritize cultivating a diverse, inclusive, and supportive culture. Therefore, if you're passionate about the role but your previous experience doesn't perfectly align with every qualification in the job description, we still urge you to apply. You may be a strong fit for this position or other opportunities within our organization.

In Our Own Words, We Are...

Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, “Best Idea Wins,” Passionate, Dedicated, Very Capable/Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-operative, Agile, Supportive, Principle-Driven, Respectful, Practical, Attentive, Funny, Self-Motivated, Silly Parrots.

Our Commitment to Diversity, Equity & Inclusion

At Branching Minds, a diverse, inclusive, and equitable workplace is one where everyone, regardless of their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, professional and life experiences, disabilities, and abilities, feels valued and respected. We are proud to be an equal-opportunity employer that is committed to continuing to create a diverse, inclusive, and equitable environment.

Our Commitment to People with Disabilities

Branching Minds is committed to disability inclusion and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [e-mail]

E-Verify

Branching Minds participates in the E-Verify program, which is an internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). E-Verify electronically verifies the employment eligibility of newly hired employees by comparing information entered by the employer on the Form I-9, Employment Eligibility Verification, against records available to DHS and SSA to confirm employment eligibility. Please click the following links to learn more: E-Verify Participation; Right to Work

We are proud to be Great Place To Work® Certified™.