Event Marketing Manager

vsg; United States; On-site; USD 80,000 - 110,000; Full time

Job summary

VSG seeks an Event Marketing Manager to market all concerts, events, and family shows at venues managed or hosted by VSG. You will support the Sr. Director of Event & Hospitality Marketing and work closely with the CVO.

You will lead digital marketing, media planning, content creation, and cross‑department coordination, supervise staff, and partner with promoters, artists, and media to maximize attendance, ticket revenue, and guest experiences.

Qualifications

• Bachelor's degree in marketing or related field; 4+ years of marketing experience.
• Previous people management experience preferred.
• Strong negotiation and communication skills.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Develop and execute comprehensive marketing strategies for concerts, events, venue initiatives, and special projects.
• Lead campaigns from announcement through post-event recap with timelines and asset distribution.
• Oversee marketing calendars, production timelines, and campaign workflows.
• Manage and mentor Event Marketing staff, fellows, interns, contractors, and vendors.
• Lead development and optimization of digital marketing initiatives across channels.
• Oversee content planning for social media, websites, email, and digital signage.
• Manage venue websites, ticketing links, hospitality offerings, and venue information.
• Develop reporting processes for marketing performance and event recaps.
• Collaborate with promoters, artists, agencies, media partners, and sponsors.
• Oversee on-site marketing activities, press conferences, and media opportunities.
• Coordinate with ticketing, sales, partnerships, hospitality, operations, digital, and communications teams.
• Assist with venue branding, naming rights, and premium hospitality initiatives.
• Participate in planning, budgeting, and organizational initiatives.
• Maintain relationships with industry professionals, promoters, agents, media, advertising partners, and community orgs.

Skills

Negotiation

Communication

People management

Project management

Education

Bachelor's degree

Tools

Marketing platforms

Job description

Job Summary

The Event Marketing Manager is responsible for marketing all concerts, events, and family shows at venues managed or events hosted by VSG. They support the Sr. Director of Event & Hospitality Marketing and works closely with the CVO.

Essential Duties & Responsibilities

• Develop and execute comprehensive marketing strategies for concerts, events, venue initiatives, and special projects to maximize attendance, ticket revenue, audience engagement, and brand awareness. This includes media planning and buying, digital marketing, social media strategy, publicity, email marketing, promotional partnerships, campaign budgeting, and post-event settlement reporting.
• Serve as the marketing lead for assigned events, managing campaigns from announcement through post-event recap, including timelines, approvals, asset distribution, internal communications, and cross-departmental coordination.
• Oversee and maintain all event-related marketing calendars, production timelines, project management systems, and campaign workflows to ensure deadlines, deliverables, and stakeholder communications are executed efficiently.
• Manage and mentor Event Marketing staff, fellows, interns, contractors, and external vendors as assigned, providing leadership, coaching, training, and performance oversight.
• Lead the development, execution, and optimization of digital marketing initiatives including social media, email marketing, website content, digital advertising, influencer marketing, and audience engagement strategies.
• Oversee content planning and creation across social media, websites, email marketing, venue communications, and digital signage platforms, ensuring brand consistency and alignment with organizational objectives.
• Manage venue websites and digital platforms, ensuring event information, promotional content, ticketing links, premium hospitality offerings, and venue information remain current and accurate.
• Develop, implement, and maintain reporting processes for marketing performance, including website analytics, campaign tracking, UTM management, social media insights, email performance, industry reporting, and event recaps.
• Collaborate with promoters, tour representatives, artists, agencies, media partners, sponsorship partners, and internal stakeholders to develop and execute successful marketing campaigns and promotional opportunities.
• Oversee venue digital signage platforms, including IPTV systems, arena displays, back-of-house communications, event graphics, and show-day digital content execution.
• Coordinate creative asset development, approvals, and production with internal creative teams and external vendors, including ad mats, digital graphics, photography, video, signage, promotional materials, and branded content.
• Lead hospitality and artist relations initiatives related to concerts and events, including backstage amenities, artist and crew experiences, promotional activations, hospitality gifting, welcome programs, and other guest experience enhancements.
• Manage influencer, promotional, and community engagement programs to generate awareness, extend campaign reach, and create meaningful audience connections.
• Oversee photography, videography, and content capture efforts for concerts, events, venue initiatives, hospitality programs, and marketing campaigns, including photographer scheduling, asset selection, and content utilization.
• Serve as an on-site marketing representative for assigned events and venue initiatives, supporting event operations, artist and promoter relations, media activities, hospitality experiences, social media coverage, and guest engagement opportunities.
• Coordinate press conferences, publicity opportunities, interviews, media appearances, and other communications initiatives in partnership with public relations and communications teams.
• Work closely with ticketing, sales, partnerships, hospitality, operations, digital, and communications teams to align business objectives and maximize event performance and fan engagement.
• Assist with venue branding initiatives, naming rights programs, milestone celebrations, premium hospitality marketing, and special organizational projects as assigned.
• Participate in strategic planning, brainstorming, budgeting, and organizational initiatives while contributing innovative ideas and recommendations to support overall business goals.
• Maintain strong relationships with industry professionals, promoters, agents, media representatives, advertising partners, hospitality vendors, and community organizations.
• Perform other duties as assigned.

Supervisory & Management Responsibilities

Direct oversight over an Event Marketing Coordinator

Game/Event Responsibilities

• Game/Event Night responsibilities: Yes
• Approximate number of events worked per year: 75

Qualifications

• Minimum of a bachelor's degree and 4+ years of marketing experience.
• Previous people management experience preferred
• Strong negotiation and communication skills.
• Ability to manage multiple project