Event Marketing Manager

OneSignal, Inc.; Northern (KY); Hybrid; USD 130,000 - 155,000; Full time

Job summary

OneSignal is seeking an experienced Event Marketing Manager (or Senior) to own and scale our live events program. You'll drive strategy and execution across trade shows, conferences, customer dinners, happy hours, and other field marketing activations, with a clear focus on driving sales pipeline and deepening customer relationships.

You'll work closely with Sales, Customer Success, Partnerships, and the broader Marketing team to bring OneSignal's brand to life in the real world.

Qualifications

• 5+ years of experience in marketing, with at least 4 years focused on event or field marketing.
• Proven track record of planning and executing trade shows and field events end-to-end with positive ROI.
• Experience working with global teams and ability to adapt to different regional needs.

Responsibilities

• Develop, drive, and scale OneSignal's live events strategy end-to-end.
• Serve as the primary owner of all event activations, including regional trade shows, conferences, executive dinners, happy hours, workshops, and other field programs.
• Partner with Marketing, Sales, Customer Success, and Partnerships to evaluate conference sponsorships and leadership events and determine participation globally.

Skills

Event marketing

ROI management

Project management

Cross-functional collaboration

Data-driven

Budget optimization

Job description

OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize customer engagement, we enable businesses to keep their 1.5B monthly active users engaged and up to date by delivering over 1.3T messages a year!

1 in 4 app publishers trust OneSignal to power their customer engagement! And we support companies in 140 countries! Our customers range from startups and small businesses just getting off the ground to established companies such as Live Nation, American Express, Whole Foods, Zynga, Bitcoin.com, and many more.

We’re Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, Colorado, Massachusetts, New York, New Jersey, Oregon, Pennsylvania, Texas, Utah and Washington. As well as in the UK, Singapore, and Canada - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Mateo, CA and London, UK, and offer flex seating options for employees to work together in-person in NY and other areas. Hiring in Singapore is done in partnership with a local EOR, and hiring in Canada is done in partnership with Rippling's EOR.

OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on collaboration, and focus on ownership and personal growth make OneSignal a uniquely great place to work.

OneSignal is looking for an experienced Event Marketing Manager (or Senior) to own and scale our live events program. You'll drive strategy and execution across trade shows, conferences, customer dinners, happy hours, and other field marketing activations, with a clear focus on driving sales pipeline and deepening customer relationships. You'll work closely with Sales, Customer Success, Partnerships, and the broader Marketing team to bring OneSignal's brand to life in the real world.

What you'll do:

• Develop, drive, and scale OneSignal's live events strategy end-to-end
• Serve as the primary owner of all event activations, including regional trade shows, conferences, executive dinners, happy hours, workshops, and other field programs
• Partner closely with Marketing, Sales, Customer Success, and Partnerships to evaluate conference sponsorships and leadership events and determine participation globally
• Manage calendar and fully own 20+ events annually, identifying the best events to participate in to maximize budget and impact pipeline
• Build repeatable frameworks to scale our events programs to partner and regional teams
• Socialize consistent event reporting to demonstrate impact on pipeline and retention
• Develop pre-event, day-of, and post-event engagement strategies that maximize attendee conversion and sales follow-up
• Oversee all event logistics, including venue sourcing, vendor negotiation and management, swag and collateral production, shipping, and on-site execution.
• Coordinate with the marketing team to create compelling speaking content, event collateral, messaging, and follow up assets
• Identify and evaluate new event formats, conferences, and technologies to enhance customer acquisition and engagement through live experiences
• Travel approximately 20% of the time to events, primarily domestic with some international

Skills and experience:

• 5+ years of experience in marketing, with at least 4 years focused on event or field marketing
• Proven track record of planning and executing trade shows and field events end-to-end with positive ROI
• Experience working with global teams and ability to adapt to different regional needs
• Strong organizational skills and ability to manage many moving pieces simultaneously
• Self-starter mentality, you're comfortable figuring things out in ambiguous situations
• Data-driven mindset with the analytical ability to measure, communicate, and advocate for events
• Ability to be resourceful, maximize budgets, and move quickly to have the best impact

The New York and California base salary for this full time position is between $130,000 to $155,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. Please keep in mind this range covers both the Manager and Senior Manager levels. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.

Qualities we look for:

• Friendliness & Empathy
• Accountability & Collaboration
• Proactiveness & Urgency
• Growth Mindset & Love of Learning

In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place in our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal. Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process.