Event Marketing Manager at OneSignal

Matcha; Northern (KY); Hybrid; USD 130,000 - 155,000; Full time

Benefits offered by this job

Equity program

Benefits package

Job summary

OneSignal is seeking an experienced Event Marketing Manager (or Senior) to own and scale our live events program, driving strategy and execution across trade shows, conferences, dinners, and other field activations to grow pipeline and deepen customer relationships.

You'll lead 20+ events annually, partner with Sales, Customer Success, Partnerships, and Marketing, optimize budgets, measure impact, and travel ~20% to events, mostly domestic with some international.

Qualifications

• 5+ years in marketing with at least 4 years in event/field marketing.
• Proven ability to plan and execute trade shows and events end-to-end with ROI.
• Experience working with global teams and cross-functional partners.
• Strong organizational skills and multitasking in ambiguous environments.
• Data-driven mindset to measure and communicate event impact.

Responsibilities

• Develop, drive, and scale live events strategy end-to-end.
• Own activation of all events including regional shows, dinners, workshops.
• Partner with Marketing, Sales, CS, and Partnerships to assess sponsorships and participation globally.
• Manage calendar and own 20+ events annually, optimizing budget and pipeline impact.
• Create repeatable frameworks to scale events across regions.
• Communicate event ROI through reporting and dashboards.
• Develop engagement strategies pre-, during, and post-event to convert attendees.
• Coordinate logistics: venue sourcing, vendors, swag, shipping, on-site.
• Collaborate with marketing to produce speaking content and collateral.
• Explore new formats and technologies to boost acquisition and engagement.

Skills

Event marketing

Stakeholder collaboration

ROI analysis

Project management

Global teams

Data-driven

Budget management

Job description

OneSignal is looking for an experienced Event Marketing Manager (or Senior) to own and scale our live events program. You'll drive strategy and execution across trade shows, conferences, customer dinners, happy hours, and other field marketing activations, with a clear focus on driving sales pipeline and deepening customer relationships. You'll work closely with Sales, Customer Success, Partnerships, and the broader Marketing team to bring OneSignal's brand to life in the real world.

What you'll do:

• Develop, drive, and scale OneSignal's live events strategy end-to-end
• Serve as the primary owner of all event activations, including regional trade shows, conferences, executive dinners, happy hours, workshops, and other field programs
• Partner closely with Marketing, Sales, Customer Success, and Partnerships to evaluate conference sponsorships and leadership events and determine participation globally
• Manage calendar and fully own 20+ events annually, identifying the best events to participate in to maximize budget and impact pipeline
• Build repeatable frameworks to scale our events programs to partner and regional teams
• Socialize consistent event reporting to demonstrate impact on pipeline and retention
• Develop pre-event, day-of, and post-event engagement strategies that maximize attendee conversion and sales follow-up
• Oversee all event logistics, including venue sourcing, vendor negotiation and management, swag and collateral production, shipping, and on-site execution.
• Coordinate with the marketing team to create compelling speaking content, event collateral, messaging, and follow up assets
• Identify and evaluate new event formats, conferences, and technologies to enhance customer acquisition and engagement through live experiences
• Travel approximately 20% of the time to events, primarily domestic with some international

Skills and experience:

• 5+ years of experience in marketing, with at least 4 years focused on event or field marketing
• Proven track record of planning and executing trade shows and field events end-to-end with positive ROI
• Experience working with global teams and ability to adapt to different regional needs
• Strong organizational skills and ability to manage many moving pieces simultaneously
• Self-starter mentality, you're comfortable figuring things out in ambiguous situations
• Data-driven mindset with the analytical ability to measure, communicate, and advocate for events
• Ability to be resourceful, maximize budgets, and move quickly to have the best impact

The New York and California base salary for this full time position is between $130,000 to $155,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. Please keep in mind this range covers both the Manager and Senior Manager levels. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.