Event Marketing Manager

Stefanini Group; Newark (NJ); On-site; USD 70,000 - 110,000; Full time

Job summary

Stefanini Group is seeking an Events Marketing Manager, Audience Engagement, to lead omni channel marketing for physician-focused live events in our Live unit. You will drive traffic, engagement and registrations, coordinating with data analytics to report performance and inform cross-functional teams.

The ideal candidate has 2+ years in digital marketing, strong campaign management and the ability to own complex programs in a fast-paced environment.

Qualifications

• 2+ years digital marketing experience, preferably multi-channel.
• Strong marketing strategy and campaign management skills.
• Proactive and detail-oriented with ability to multi-task.
• Strong self-direction to lead and own projects.
• Excellent teamwork and cross-functional collaboration.
• Strong organizational, analytical and project management skills.
• Ability to present data-driven analysis to departments.

Responsibilities

• Create omni channel marketing strategies to drive traffic, engagement and participation at live events.
• Implement and monitor campaigns to meet attendee, registration, and revenue goals.
• Collaborate with product management to track program performance related to registration and traffic.
• Partner with Data Analytics to create quarterly event reports.
• Coordinate tactics within marketing plans and partner opportunities.
• Publish social media posts with social media specialists.
• Provide ongoing reporting and analysis to inform business decisions.
• Create and disseminate summary reports on channel performance to stakeholders.
• Interface with Sales and internal teams to address performance issues.
• Share channel performance data and identify market trends to improve engagement.

Skills

Digital marketing

Campaign management

Leadership

Cross-functional

Data analysis

Project management

Team collaboration

Excel

PowerPoint

Education

BA/BS in Marketing

Tools

MS Excel

PowerPoint

Job description

• Stefanini is currently seeking a Events Marketing Manager, Audience Engagement, for our Live business unit. Develops and hosts physician portals, live events, and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, as well as earn continuing medical education credits and communicate with peers.
• The Events Marketing Manager is an integral member of the client’s Live Business Unit Audience Engagement team and is primarily responsible for the fulfillment of activity performance and quarterly registration/engagement goal for our oncology events.
• The ideal candidate will bring strong project management, data management, analytical, communication, leadership, and problem-solving skills. He/she must have a proven ability to meet deadlines, while being proactive and detail oriented.

Responsibilities:

• Create omni channel marketing strategies to drive traffic, engagement and participation to medical education live events for healthcare professionals
• Implement and monitor marketing campaigns to meet organization’s attendee, registration, and revenue goals
• Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic.
• Partner with Data Analytics to create quarterly reports on event performance.
• Work closely with teams to coordinate and execute tactics within marketing plans as well partner opportunities.
• Work with social media specialist(s) to publish social media posts
• Provide ongoing reporting and analysis to inform and support business decisions.
• Creating and disseminating summary reports (eg, email and onsite channel performance reviews) to update stakeholders
• Interface with Sales and internal teams to address specific program performance issues
• Share channel performance data with internal teams, identify new market trends and strategies to improve on email/social media engagement

Requirements:

• 2+ years digital marketing experience, preferably in multi-channel marketing
• Education: BA/BS in marketing is preferred
• Exceptional marketing strategy and campaign management skills
• Must be proactive and detail-oriented
• Strong ability to multi-task in a fast-paced environment
• Strong sense of self-direction and ability to lead and own projects
• Excellent teamwork, written and verbal communications skills
• Proven success in working with cross-functional teams
• Strong organizational, operational, analytical, and project management skills
• Strong ability to represent and communicate data-driven analysis to various departments
• Advanced MS Excel, PowerPoint skills
• Knowledge of direct to physician marketing a plus.