Event Marketing Lead: Own, Scale & Automate Customer Events

Steelhead Technologies; Brighton (MI); On-site; USD 60,000 - 70,000; Full time

Job summary

Steelhead Technologies seeks an early‑career events professional to own the logistics of Revenue Riptide events, trade shows, and webinars in a fast‑growing marketing team. You will build scalable playbooks, manage checklists, and collaborate with Sales and Ops to drive lead generation and post‑event follow‑up.

This role is based in Brighton, MI and requires in‑person work. You’ll run end‑to‑end event plans, coordinate booths, manage registrations, and continuously improve processes with AI

Qualifications

• 1–3 years in marketing, events, or related field is a bonus.
• Willing to work in person at our Brighton, MI office.
• Ability to juggle multiple events and deadlines with minimal supervision.

Responsibilities

• Run events from planning to execution, including venue, menu, décor, run‑of‑show and attendee communications.
• Plan trade shows: booth logistics, shipping, materials, speaker coordination and staffing with Sales.
• Schedule and manage ShopTalks and webinars, including registration and reminders.
• Coordinate smaller regional events and manage registration and pre/post event materials.
• Build and maintain event playbooks, checklists, templates and run‑of‑show docs for scalable processes.
• Set event goals with Ops and report on performance against targets.
• Handoff leads to Ops for fast follow‑up by BDRs and AEs.
• Use AI tools to automate repetitive tasks and improve event workflows.
• Manage platforms like Cvent for registration and reporting; update event pages and order materials.

Skills

Event planning

Communication

Organization

Time management

Tools

HubSpot

Cvent

Job description

Steelhead Technologies seeks an early‑career events professional to own the logistics of Revenue Riptide events, trade shows, and webinars in a fast‑growing marketing team. You will build scalable playbooks, manage checklists, and collaborate with Sales and Ops to drive lead generation and post‑event follow‑up.

This role is based in Brighton, MI and requires in‑person work. You’ll run end‑to‑end event plans, coordinate booths, manage registrations, and continuously improve processes with AI