Event Marketing

xTool Official; Mountain View (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

xTool Official in Mountain View, CA seeks an experienced Event Marketing Manager to lead US-based event strategy, planning, and execution. You will drive brand awareness, lead generation, and community engagement through trade shows, owned events, partnerships, and mobile activations.

You will own the end-to-end process—from venue sourcing and negotiations to on-site delivery—while collaborating with sales, product, and content teams to generate high-quality leads and compelling content.

Qualifications

• Experience in event marketing (B2C or B2B) in tech or consumer products.
• Strong project management and organizational skills with attention to detail.
• Experience managing budgets and negotiating with vendors.
• Excellent communication and interpersonal skills.
• Willingness to travel up to 30%.

Responsibilities

• Lead full-cycle event execution, including venue sourcing, contract negotiation, booth design, logistics, and on-site coordination.
• Serve as on-site lead for key events, ensuring seamless delivery.
• Build and maintain detailed project plans, timelines, and run-of-show docs.
• Manage external vendors, agencies, and contractors.
• Design engaging, interactive event experiences beyond traditional formats.
• Develop activations, live demonstrations, and immersive brand interactions.
• Collaborate with sales and BD to drive lead generation and post-event engagement.
• Ensure effective lead capture, qualification, and handoff to sales.

Skills

Event marketing

Project management

Budget management

Vendor negotiation

Communication

Travel up to 30%

Job description

On-site: The job requires 100% on-site presence during business hours.

Company Overview

xTool is a leader in laser engraving and cutting technology, celebrated for its innovative products for small businesses and creative enthusiasts. With users in 62+ countries, we’ve enabled the creation of more than 30 million projects globally. Founded on a passion for innovation, xTool is driven by a mission to simplify the creative journey. xTool platform empowers everyone—from home crafters to small business owners—by combining cutting-edge technology with user-friendly design. At xTool, creativity knows no limits. With relentless innovation, we’re committed to bringing the joy of creation to more people. Create. Innovate. Inspire.

Role Overview

We are seeking a highly motivated Event Marketing Manager to lead the strategy, planning, and execution of our event marketing programs in the U.S. This role will be instrumental in driving brand awareness, customer engagement, lead generation, and community growth through a diverse portfolio of events—including trade shows, owned events, partnerships, and mobile activations.

You will play a key role in creating memorable, high-impact experiences that connect our brand with customers, creators, and partners.

• Develop and own the U.S. event marketing strategy and calendar aligned with business objectives and product initiatives
• Plan and manage a diverse mix of events, including industry events, owned experiences, partner activations, and touring/mobile formats
• Define success metrics and track performance across lead generation, brand awareness, and business impact
• Conduct post-event analysis and continuously optimize strategy and ROI
• Manage event budgets to ensure efficient and effective allocation of resources⸻

2. End-to-End Event Execution

• Lead full-cycle event execution, including venue sourcing, contract negotiation, booth design, logistics, and on-site coordination
• Serve as the on-site lead for key events, ensuring seamless execution and high-quality delivery
• Build and maintain detailed project plans, timelines, and run-of-show documentation
• Manage external vendors, agencies, and contractors
• Design engaging, interactive event experiences that go beyond traditional formats
• Develop hands-on activations, live demonstrations, and immersive brand interactions
• Partner with internal teams to drive pre-event promotion and post-event engagement
• Identify opportunities to capture compelling content, customer stories, and user-generated content
• Collaborate closely with sales and business development teams to drive high-quality lead generation
• Ensure effective lead capture, qualification, and handoff processes
• Support conversion by aligning event strategy with broader revenue goals
• Build and manage relationships with key partners, including retailers, community organizations, and industry groups
• Collaborate cross-functionally with marketing, sales, product, and global teams to ensure alignment
• Identify and execute co-marketing and sponsorship opportunities
• Support the development of a strong and engaged user and creator community through events
• Drive participation, advocacy, and long-term engagement
• Help turn event interactions into ongoing relationships
• Work with content and PR teams to maximize the reach and impact of events
• Ensure events are leveraged for storytelling, social media, and brand building
• Contribute to the creation of scalable content assets from event activations

Must-Have

• 3+ years of experience in event marketing (B2C or B2B), preferably in tech, consumer products, or related industries
• Proven experience managing events of varying sizes and formats
• Strong project management and organizational skills with attention to detail
• Experience managing budgets and negotiating with vendors
• Excellent communication and interpersonal skills
• Ability to manage multiple projects in a fast-paced environment
• Willingness to travel up to 30%
• Experience with mobile activations, roadshows, or touring event formats
• Background in creator, maker, or community-driven ecosystems
• Familiarity with content marketing and social media amplification
• Passion for hands-on experiences, creativity, or emerging technologies

Success in This Role Looks Like

• Consistently delivering high-quality, impactful events
• Driving measurable business outcomes through event programs
• Creating memorable brand experiences that resonate with audiences
• Building strong partnerships and community engagement
• Continuously improving efficiency, scalability, and ROI of events