Senior Performance Marketing Manager (Meta & Google)

Scento; United States; Hybrid; USD 107,000 - 141,000; Full time

Benefits offered by this job

Remote-friendly within the EU

Offices in Paris and Berlin

Learning budget €2,500/year

Home-office budget

30 days paid holiday

Perfume allowance

Job summary

Scento, Europe’s leading perfume decant retailer, is seeking a Senior Performance Marketing Manager to own Meta and Google growth across EU markets from Paris or Berlin or remote within the EU. You will drive budgets, bidding, structure and testing to optimize CAC and payback while aligning with brand and analytics teams.

In this hands-on role you’ll expand into new channels, ensure healthy attribution with GA4 and Conversions API, and push for efficient growth across 27 markets with ambitious

Qualifications

• 6+ years of hands-on paid acquisition for e-commerce.
• Deep Meta Ads and Google Ads expertise, plus strong spreadsheet and analytics skills.
• Experience across several European countries.
• Fluent English; French or German is a plus.

Responsibilities

• Run and scale Meta and Google accounts across European markets.
• Own budgets, bidding, account structure and testing against CAC and payback targets.
• Brief and test creative with the brand team, read creative data and kill or scale fast.
• Keep tracking healthy with analytics and data, including Conversions API, and GA4.
• Open new markets and channels such as TikTok and Microsoft Ads when the numbers say so.

Skills

Paid acquisition

Meta Ads

Google Ads

Analytics

Excel / spreadsheets

European market experience

Tools

GA4

Conversions API

Job description

About Scento

Scento is Europe's largest perfume decant website. Founded in 2024 and headquartered in Paris on Place Vendôme, with a second office in Berlin, Scento offers more than 1,000 original designer and niche perfumes from a roster of 200 houses as perfume decants: 2 ml, 5 ml and 8 ml vials plus a 30 ml bottle on most perfumes. Niche perfume samples and designer fragrance samples let people discover a scent before they commit to a full bottle. Every perfume is an original bought from authorised European retailers, and every bottle passes a 12-point intake check at Scento's ISO-certified facility before it is decanted.

Scento serves customers in 27 European markets and ships to 26 EU countries. In 2026, Scento's annual revenue is more than €30 million, online and offline sales combined. On Scento.com, monthly decant sales in September 2026 were 3.2 times those of January 2026. Scento says it sells more than 3 million perfume decants a year, about one every 10 seconds. In November 2025, Scento announced it would invest €25 million over three years in European perfume discovery.

The role

Paid acquisition is one of the main engines behind Scento's growth in 27 European markets, and the accounts are large enough that every good decision compounds. We want a hands-on specialist who loves the craft of Meta and Google and reads the numbers without flinching.

As Senior Performance Marketing Manager you run and scale Scento's Meta and Google accounts, owning budgets, bidding, structure and testing against CAC and payback targets. You work hand in hand with the brand team on creative and with data on tracking. Success means efficient growth in existing markets, clean measurement, and new channels opened when the numbers say so.

What you'll do

• Run and scale Scento's Meta and Google accounts, including Search, Shopping, Performance Max and Advantage+, across European markets.


• Own budgets, bidding, account structure and testing against CAC and payback targets.


• Brief and test creative with the brand team, read creative data and kill or scale fast.


• Keep tracking healthy with analytics and data, including Conversions API, enhanced conversions and GA4.


• Open new markets and channels such as TikTok and Microsoft Ads when the numbers say so.

What you'll bring

• 6+ years of hands-on paid acquisition for e-commerce, with large monthly budgets.


• Deep Meta Ads and Google Ads expertise, plus strong spreadsheet and analytics skills.


• Experience across several European countries.


• Fluent English; French or German is a plus.

What we offer

• Salary at the top of the market plus an annual performance bonus.


• Remote-friendly within the EU, with offices in Paris (Place Vendôme) and Berlin.


• Real ownership and fast decisions in a company that is scaling quickly across Europe.


• A personal learning budget of €2,500 a year for courses, conferences and books.


• The equipment of your choice and a home-office budget.


• 30 days of paid holiday a year, plus public holidays.


• A generous monthly perfume allowance to explore the whole catalogue.

Salary and how to apply

Salary: €95,000 – €125,000 gross per year, full-time, permanent contract, plus an annual performance bonus.

Location: Paris or Berlin, or remote from anywhere in the EU.