Equipment Sales Representative

BigIron; Litchfield (MN); Hybrid; USD 50,000 - 150,000; Full time

Benefits offered by this job

Company vehicle

Fuel card

Phone

Laptop

Sales tools

Marketing support

Training

Coaching

Job summary

BigIron is seeking an Equipment Sales Representative to drive growth in our ag equipment marketplace. This field-based, full-time role focuses on building relationships with farmers, ranchers, landowners, dealers, and ag businesses while guiding customers through the BigIron online auction process.

You’ll travel within your territory, meet clients on farms and in shops, and leverage base salary plus commissions to achieve 100k–150k+ total compensation. Training and tools are provided.

Qualifications

• 3+ years of sales, territory management, or business development experience.
• Strong communication and relationship-building skills.
• Ability to work independently and travel within territory.

Responsibilities

• Develop and maintain relationships with farmers, ranchers, landowners, and dealers.
• Prospect for new business through visits, referrals, and outreach.
• Meet customers on farms, shops, and within territory.
• Evaluate equipment, discuss auction timing, pricing, and selling options.
• Secure consignment agreements for upcoming auctions.
• Coordinate with marketing and operations to prepare equipment for sale.
• Support customers throughout the auction process and after the sale.
• Manage and grow revenue within territory.

Skills

Sales experience

Relationship building

Communication skills

Independent worker

Travel flexibility

Tools

CRM software

Market knowledge

Job description

BigIron is hiring a full‑time Equipment Sales Representative to support customers in the agriculture industry by selling BigIron’s online auction services. This is a full‑time employee position that includes base salary, commission opportunities, company‑provided tools, training, and sales support. Representatives manage an assigned local territory and work directly with farmers, ranchers, landowners, equipment dealers, and ag businesses. In this role, you will help customers market and sell equipment and related assets through BigIron’s online auction platform. You will be responsible for developing customer relationships, generating new business within your assigned territory, and guiding customers through the auction process from start to finish.

What You’ll Do

• Develop and maintain relationships with farmers, ranchers, landowners, equipment dealers, and local ag businesses
• Prospect for new business through in‑person visits, referrals, networking, and phone outreach
• Meet with customers on farms, at shops, and throughout your assigned territory
• Evaluate equipment and discuss auction timing, pricing strategy, and selling options
• Secure consignment agreements for upcoming auctions
• Coordinate with internal marketing, listing, and operations teams to prepare equipment for sale
• Support customers throughout the auction process and provide ongoing service after the sale
• Manage and grow revenue within your assigned territory

How You’ll Work

• Field‑based outside sales role
• Daily travel within an assigned local territory
• Home‑based office when not meeting with customers
• Most travel is local, with employees typically home each evening

Compensation and Employment Details

• Full‑time employee position
• Base salary ranging from $50,000–$75,000, depending on experience and market knowledge
• Additional commission and performance‑based earnings opportunities
• Successful representatives commonly earn total annual compensation between $100,000–$150,000+

Requirements

• 3+ years of sales, territory management, or customer‑facing business development experience
• Strong communication, relationship‑building, and follow‑up skills
• Ability to work independently and manage a schedule within an assigned territory
• Comfortable working in a performance‑driven sales environment
• Valid driver’s license and ability to travel regularly within the territory

Preferred Background

• Agriculture, equipment, livestock, or rural market experience
• Familiarity with row crop or cattle operations
• Existing relationships within the local agricultural community
• Previous outside sales or territory sales experience

Summary

About BigIron

BigIron provides online auction services for agricultural equipment, transportation assets, and real estate. Equipment Sales Representatives serve as the local point of contact for customers and help connect sellers with a nationwide buyer network through BigIron’s online marketplace.

This position offers the opportunity to develop long‑term customer relationships, grow a defined sales territory, and build a successful career in agricultural sales.

What BigIron Provides

• Assigned sales territory
• Company vehicle and fuel card
• Phone, computer equipment, and sales tools
• Marketing, listing, and operational support
• Training and ongoing coaching

BigIron is seeking motivated sales professionals who enjoy working directly with customers, building relationships within their communities, and helping agricultural clients successfully market and sell their equipment.