Equipment Sales Representative

Eastern Lift Truck Co.; Lancaster, Northern (Lancaster County, KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Company car/allowance

Medical insurance

Dental insurance

Vision insurance

401k with company match

Paid vacation

Sick days

Paid holidays

Disability insurance

Life insurance

Job summary

Eastern Lift Truck Co. is seeking an Equipment Sales Representative to cover the Lancaster County territory. You will drive growth by selling new and used material handling equipment and rental agreements while servicing existing accounts. A hunter mindset and strong communication are essential for success.

The role includes planning daily calls, reporting, and maintaining relationships with customers, with a company car, benefits package, and opportunities for career growth.

Qualifications

• Outside sales experience required
• Hunter mentality with results orientation
• Excellent communication, presentation and follow-up skills
• Ability to build long-lasting relationships
• College degree preferred

Responsibilities

• Foster sale of new and used equipment and rental agreements
• Service existing accounts and establish new ones
• Meet and exceed sales goals
• Prepare daily call reports, weekly work plans, and territory analyses
• Call on customers within Lancaster County territory

Skills

Outside sales

Hunter mentality

Customer service

Communication

Relationship building

Microsoft Word

Microsoft Excel

Education

College degree preferred

Tools

Microsoft Word

Microsoft Excel

Job description

Posted Tuesday, August 11, 2026 at 4:00 AM

Eastern Lift Truck Co. Equipment Sales Representative/Outside Sales

Currently, we are seeking an Equipment Sales Representative to support our Lancaster County territory . We offer tremendous opportunity for growth, competitive compensation and benefits for individuals who want a career with a great company tha t maintai ns a family feel! Main Duties: Foster the sale new and used equipment, as well as the sale of rental agreements

Contribute to the team effort by meeting and exceeding sales goals

Service existing accounts, obtain orders, and establish new accounts by planning and organizing daily work schedule to call on existing or potential customers

Prepare daily call reports, weekly work plans, and monthly & annual territory analysis

Requirements: Prior experience in an Outside Sales role

High energy individual with a “hunter mentality”

Results oriented, self-starter able to work independently

Ability to build long lasting relationships

Must possess unwavering customer service drive and focus

Excellent communication, presentation, and follow-up skills

Proficient with Microsoft Word and Excel

College Degree preferred

Benefits: Company car/car allowance with fuel card, company cell phone; medical, dental, vision, and prescription plan. 401k with partial company match, paid vacation and sick days, paid holidays, short- & long-term disability, and basic/supplemental life insurance policies. A Day in the Life : This is a true Outside Sales Position, with four days physically out in your territory and one in-office day to build key important relationships at your branch to help you be successful out in the field. The performance and success of your territory will require you to establish new relationships within the territory, while maintaining and strengthening existing business. You will be responsible for the sale of new and used material handling equipment , as well as the rental and leasing agreements for our equipment . Who is Eastern Lift Truck Co.? Eastern Lift Truck Co., is a family-owned company, celebrating over 50 years strong. We provide sales, parts, rentals and service in all areas of the Lift Truck, Material Handling and Allied product business. At Eastern Lift Truck Co. we know that the employees are the ‘heart and soul’ of the company.

“Eastern Lift Truck Co. is an Equal Opportunity/Affirmative Action Employer including Disabled/Vets”