Entry-Level Marketing Data Analyst: Client Insights & Growth

WebFX, Inc.; Harrisburg (Dauphin County); Hybrid; USD 50,000 - 53,000; Full time

Benefits offered by this job

Career training program

On-site gym and wellness benefits

401k matching up to 4%

Flexible schedule

Job summary

WebFX, a full-service digital marketing agency based in the United States, seeks an entry-level Marketing team member for our Harrisburg office. You’ll receive comprehensive training and begin building client relationships while learning fundamentals of digital marketing, analytics, and reporting.

This Jr. role emphasizes communication, data-driven optimization, and collaboration with copywriters and developers. Ideal candidates are recent grads with solid academics and a growth mindset.

Qualifications

• Bachelor's Degree required, all majors welcome.
• GPA of 3.4 or above encouraged.
• Upcoming grads may apply up to a year in advance.

Responsibilities

• Serve as the direct point of contact for a list of clients, providing industry advice and recommendations.
• Build long-lasting client relationships to maintain our retention rate.
• Create and execute data-driven SEO and AI search visibility strategies.
• Build and manage Google Ads campaigns and drive positive results.
• Plan content strategy and outline for copywriters.
• Manage CRO projects and apply best practices.
• Edit client websites to fix errors and update content.
• Analyze campaign data in Google Analytics and RevenueCloudFX and prepare monthly reports.
• Interpret analytics and market research to update strategies.
• Conduct industry and keyword research; perform A/B testing and usability tests.

Skills

Strong verbal and written comms

Customer service experience

Presentation skills

Analytical and research skills

Digital marketing experience

Copywriting for web

Proactive problem solving

Education

Bachelor's Degree

GPA 3.4 or above

Tools

Google Analytics

Basic HTML

Excel/Google Suite

Job description

About the Role

WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing and client relationship-building. Related experience is awesome to have, but never required - we'll train you on everything you need to know.

The Qualifications: Who You Are

Education:

• A Bachelor's Degree: All majors welcome!

• GPA: 3.4 or above

(Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)

Suggested Experience and Skills:

• Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)

• Strong verbal and written communication skills

• Customer service experience (in any industry)

• Presentation skills

• Analytical and research skills

• Digital marketing experience (a bonus!)

• Copywriting for the web experience (a bonus!)

Tools/Technical Skills:

(Not required, but awesome to have!)

• Excel/Google Suite

• Google Analytics

• Basic HTML

• Familiarity with using AI tools

Qualities and Traits:

• You're interested in the web, and like keeping up with new technology

• You're professional, dependable, and self-motivated

• You take pride in your work and always strive for high-quality results

• You work with urgency and enjoy getting things done

• You're proactive when it comes to solving problems

• You're a lifelong learner, and are always looking to stretch and grow your skills

• You love thinking both creatively and analytically, and love using data to make decisions

Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!

The Job Responsibilities: What You'll Learn to Do

Communicate with Clients

(About 40% of your day)

• Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals

• Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate

Plan and Execute Digital Marketing Strategies

(About 35% of your day)

• Create and execute data-driven SEO and AI Search Visibility strategies and optimizations for your clients

• Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients

• Plan content strategy and build outlines for our team of copywriters

• Manage the planning and execution of CRO projects, and recommend CRO best practices for clients

• Perform light editing in the backend of client websites to correct errors and implement content

Analyze Marketing Campaign Data

(About 15% of your day)

• Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports

• Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

Perform Marketing Research and Testing

(About 10% of your day)

• Conduct industry research such as competitor analysis and keyword research

• Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly

The Benefits: What You'll Get

Comprehensive, On-the-Job Training and Career Development

• Initial "career kickstart" training to learn foundational hard skills over the first few months on the job

• Ongoing advanced training sessions from industry experts as you progress further in your role

• Regular team Lunch-and-Learns in our on-site training amenities

Career Growth and Upward Progression Paths

• All our Jr-level roles represent the first step on an upward promotional path within WebFX

• Merit-based promotions are abundant for new team members who meet or exceed performance metrics

• Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Jr. Business Data Analyst:

• Digital Marketing Specialist

• Digital Marketing Analyst

• Digital Marketing Consultant

• Lead Internet Marketing Consultant

• Sr. Internet Marketing Consultant

In-Person Experience Alongside Our Team of Industry Experts

• This position is based fully in-office atour riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.

Compensation

• $51,500 - $53,000 (potentially higher based on work experience)

Meet WebFX: Who We Are

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!

We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

Why Choose WebFX?

Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times

Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally

Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business

Flexible Schedule: Start your day between 8-10 am - when you do your best work

Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching

100% Company 401k Matching: Up to 4%

Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!)

Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space!

Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account

Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more

Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes

...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients

Check out our culture on social media:

Instagram

Twitter

Facebook

*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!