Entry-Level Brand Development Manager

Hilton Dallas Southlake Town Square; Southlake (TX); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Employee discounts at Hilton Hotels &

Complimentary meals for shifts

Quarterly team rallies

Employee recognition programs

Monthly family breakfasts

Room discounts

Job summary

Hilton Dallas Southlake Town Square is seeking a Brand Development Manager to support brand presence and growth. You will work with marketing, sales, and operations to craft campaigns, drive awareness, and enhance guest experience.

You will create engaging content, maintain brand voice, and build relationships with local partners to drive leads and bookings. The role requires 0-3 years in marketing or related fields and strong communication skills.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, Business, Public Relations or a related field preferred.
• 0-3 years of marketing, hospitality, communications, sales, public relations or related experience.
• Strong written and verbal communication skills; organizational and project-management abilities.

Responsibilities

• Develop and execute marketing initiatives that increase hotel awareness and drive business.
• Create engaging content for social media, email marketing, websites and other digital platforms.
• Maintain a consistent brand voice across channels and campaigns.
• Coordinate promotional campaigns, events, and brand activations within the community.
• Collaborate with Sales and Operations to develop collateral, campaigns and imagery to generate leads and revenue.
• Monitor marketing results and ensure alignment with brand guidelines.

Skills

Written communication

Verbal communication

Project management

Organization

Social media

Creativity

Attention to detail

Independent worker

Marketing experience

Education

Bachelor's degree in Marketing, Communications, Hospitality, Business, Public Relations or related field

Tools

Canva

Adobe Creative Suite

Google Analytics

Job description

Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.Hilton Dallas/Southlake Town Square is proud to be recognized as one of Hilton’s premier properties in North America, consistently ranking in the top 10% for guest service and overall cleanliness. As a prestigious Connie Award-winning hotel, we feature 248 beautifully appointed guest rooms and more than 28,000 square feet of flexible meeting space overlooking the vibrant Southlake Town Square.At Hilton Southlake, we believe exceptional hospitality starts with an exceptional team. That’s why we foster a workplace culture built on recognition, connection, and shared success. Team members enjoy valuable perks including employee discounts at Hilton Hotels & Resorts, complimentary daily meals for AM and PM shifts, quarterly team celebrations, and a supportive environment where every contribution matters.Team Member Experience at Hilton SouthlakeComplimentary MealsAll AM and PM shift team members enjoy free, freshly prepared lunches daily—because delivering great service begins with feeling valued and cared for.Quarterly Team RalliesEach quarter, our team comes together to celebrate achievements, share updates, and build momentum through engaging rally-style events that strengthen collaboration and team spirit.Employee RecognitionWe proudly recognize outstanding performance through awards, shout-outs, and recognition programs that celebrate team members who consistently go above and beyond. Your hard work is seen, appreciated, and rewarded.Monthly Family BreakfastsOnce a month, we gather for a welcoming family-style breakfast that gives our team an opportunity to connect, recharge, and enjoy hospitality from the other side of the experience—Hilton style.Join Hilton Southlake and become part of a team that takes pride in delivering excellence while creating a positive, rewarding experience for every team member.JOB SUMMARYThe Brand Development Manager is responsible for supporting the development, promotion and growth of the hotel’s brand presence. This position supports the sales department and works closely with marketing, operations and leadership teams to create engaging campaigns, strengthen community relationships, increase brand awareness and enhance the overall guest experience.ESSENTIAL JOB FUNCTIONSThis description is a summary of primary responsibilities and qualifications. The job description is not intended to include all duties or qualifications that may be required now or in the future. The Hotel operates 24 hours a day and 7 days a week, so operational demands require variations in shift days, starting times, and hours worked in a week.Develop and execute marketing initiatives that increase hotel awareness and drive business.Create engaging content for social media, email marketing, websites and other digital platform channels.Maintain a consistent brand voice and identity across marketing, websites and other digital channels.Coordinate promotional campaigns, special events, community activities and brand activations.Build relationships with local businesses, tourism organizations, media outlets, influencers and community partners.Collaborate with the Sales and Operations teams to develop collateral, campaigns and imagery designed to generate leads, bookings, group business, increased revenue and repeat customers.Understand and support the functions of the Sales Department and related internal culture enhancing initiatives as deemed necessary.Promote hotel amenities, dining, events, hotel packages and special offers.Assist with photography, video, graphic design, menu creation, merchandising and cataloging of assets.Monitor social media engagement, website performance, campaign results and other marketing metrics.Help manage the hotels and outlets online reputation and respond appropriately to guest feedback.Coordinate with internal department to ensure marketing campaigns accurately represent the guest experience.Ensure all marketing activities follow corporate and Brand guidelines.Maintain marketing calendars, budgets, vendor relationships and project timelines.Assist with presentations, promotional materials, community outreach and public relations initiatives.Identify creative opportunities to differentiate the property from competitors.KNOWLEDGE, SKILLS & ABILITIESQualificationsBachelor’s degree in Marketing, Communications, Hospitality, Business, Public Relations or a related field preferred0-3 years of experience in marketing, hospitality, communications, sales, public relations or a related area.Strong written and verbal communication skillsExcellent organizational and project-management abilitiesComfortable using social media platforms and digital marketing toolsBasic understanding of marketing concepts, branding and customer engagementCreative mindset with strong attention to detailAbility to work independently while collaborating effectively with a teamProfessional and personable communication styleAbility to manage multiple priorities and meet deadlinesPreferred SkillsSocial media managementCanva or Adobe Creative SuiteEmail marketingContent CreationPhotography/VideoGoogle Analytics or similar reporting toolsEvent marketingPublic relationsCommunity partnership developmentBasic knowledge of SEO and digital advertisingPHYSICAL DEMANDSFrequent walking, standing, sitting, hearing, talking, smiling. Lifting, pushing and pulling of objects weighing up to ten (10) pounds.Benefits401(k)Disability insuranceEmployee assistance programHealth insuranceLife insurancePaid time offRoom DiscountsEmployee Food and Beverage DiscountsEEO: Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.