Entry-Level Brand Development Manager

Hilton Dallas/Southlake Town Square; Southlake (TX); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

401(k)

Disability insurance

Employee assistance program

Health insurance

Life insurance

Paid time off

Room Discounts

Employee Food and Beverage Discounts

Job summary

Hilton Dallas/Southlake Town Square is seeking a Brand Development Manager to lead marketing initiatives and grow the hotel's brand presence. You will work with sales, marketing, operations and leadership to create campaigns, strengthen relationships, and enhance guest experiences.

The role focuses on content creation for social media and digital channels, maintaining brand voice, coordinating events, and measuring performance to drive bookings and revenue in a dynamic hospitality environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, Business, Public Relations or a related field preferred.
• 0-3 years of experience in marketing, hospitality, communications, sales, public relations or a related area.
• Strong written and verbal communication skills.
• Excellent organizational and project-management abilities.
• Comfortable using social media platforms and digital marketing tools.
• Basic understanding of marketing concepts, branding and customer engagement.

Responsibilities

• Develop and execute marketing initiatives that increase hotel awareness and drive business.
• Create engaging content for social media, email marketing, websites and other digital platform channels.
• Maintain a consistent brand voice and identity across marketing, websites and other digital channels.
• Coordinate promotional campaigns, special events, community activities and brand activations.
• Build relationships with local businesses, tourism organizations, media outlets, influencers and community partners.
• Collaborate with the Sales and Operations teams to develop collateral, campaigns and imagery designed to generate leads, bookings, group business, increased revenue and repeat customers.
• Promote hotel amenities, dining, events, hotel packages and special offers.

Skills

Marketing strategy

Content creation

Social media management

Project management

Communication

Branding

Education

Bachelor’s degree in Marketing, Communications, Hospitality, Business, Public Relations or a related field

Tools

Canva

Adobe Creative Suite

Google Analytics

Job description

Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.

Hilton Dallas/Southlake Town Square is proud to be recognized as one of Hilton’s premier properties in North America, consistently ranking in the top 10% for guest service and overall cleanliness. As a prestigious Connie Award-winning hotel, we feature 248 beautifully appointed guest rooms and more than 28,000 square feet of flexible meeting space overlooking the vibrant Southlake Town Square.

At Hilton Southlake, we believe exceptional hospitality starts with an exceptional team. That’s why we foster a workplace culture built on recognition, connection, and shared success. Team members enjoy valuable perks including employee discounts at Hilton Hotels & Resorts, complimentary daily meals for AM and PM shifts, quarterly team celebrations, and a supportive environment where every contribution matters.

Team Member Experience at Hilton Southlake

Complimentary Meals

All AM and PM shift team members enjoy free, freshly prepared lunches daily—because delivering great service begins with feeling valued and cared for.

Quarterly Team Rallies

Each quarter, our team comes together to celebrate achievements, share updates, and build momentum through engaging rally-style events that strengthen collaboration and team spirit.

Employee Recognition

We proudly recognize outstanding performance through awards, shout-outs, and recognition programs that celebrate team members who consistently go above and beyond. Your hard work is seen, appreciated, and rewarded.

Monthly Family Breakfasts

Once a month, we gather for a welcoming family-style breakfast that gives our team an opportunity to connect, recharge, and enjoy hospitality from the other side of the experience—Hilton style.

Join Hilton Southlake and become part of a team that takes pride in delivering excellence while creating a positive, rewarding experience for every team member.

JOB SUMMARY

The Brand Development Manager is responsible for supporting the development, promotion and growth of the hotel’s brand presence. This position supports the sales department and works closely with marketing, operations and leadership teams to create engaging campaigns, strengthen community relationships, increase brand awareness and enhance the overall guest experience.

ESSENTIAL JOB FUNCTIONS

• Develop and execute marketing initiatives that increase hotel awareness and drive business.
• Create engaging content for social media, email marketing, websites and other digital platform channels.
• Maintain a consistent brand voice and identity across marketing, websites and other digital channels.
• Coordinate promotional campaigns, special events, community activities and brand activations.
• Build relationships with local businesses, tourism organizations, media outlets, influencers and community partners.
• Collaborate with the Sales and Operations teams to develop collateral, campaigns and imagery designed to generate leads, bookings, group business, increased revenue and repeat customers.
• Understand and support the functions of the Sales Department and related internal culture enhancing initiatives as deemed necessary.
• Promote hotel amenities, dining, events, hotel packages and special offers.
• Assist with photography, video, graphic design, menu creation, merchandising and cataloging of assets.
• Monitor social media engagement, website performance, campaign results and other marketing metrics.
• Help manage the hotels and outlets online reputation and respond appropriately to guest feedback.
• Coordinate with internal department to ensure marketing campaigns accurately represent the guest experience.
• Ensure all marketing activities follow corporate and Brand guidelines.
• Maintain marketing calendars, budgets, vendor relationships and project timelines.
• Assist with presentations, promotional materials, community outreach and public relations initiatives.
• Identify creative opportunities to differentiate the property from competitors.

KNOWLEDGE, SKILLS & ABILITIES

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, Business, Public Relations or a related field preferred
• 0-3 years of experience in marketing, hospitality, communications, sales, public relations or a related area.
• Strong written and verbal communication skills
• Excellent organizational and project-management abilities
• Comfortable using social media platforms and digital marketing tools
• Basic understanding of marketing concepts, branding and customer engagement
• Creative mindset with strong attention to detail
• Ability to work independently while collaborating effectively with a team
• Professional and personable communication style
• Ability to manage multiple priorities and meet deadlines

Preferred Skills

• Social media management
• Canva or Adobe Creative Suite
• Email marketing
• Content Creation
• Photography/Video
• Google Analytics or similar reporting tools
• Event marketing
• Public relations
• Community partnership development
• Basic knowledge of SEO and digital advertising

PHYSICAL DEMANDS

Frequent walking, standing, sitting, hearing, talking, smiling. Lifting, pushing and pulling of objects weighing up to ten (10) pounds.

Benefits

• 401(k)
• Disability insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Room Discounts
• Employee Food and Beverage Discounts

EEO: Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.

Source: Driftwood Hospitality