Entertainment & Pop Culture Social Media Lead

Heritage Auctions; Beverly Hills (CA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

401k savings plan

Onsite gym

Job summary

Heritage Auctions is seeking a Social Media and Influencer Marketing Manager to grow audiences and business results in Entertainment and Pop Culture categories. The role designs social strategy, manages influencer and paid social campaigns, and creates or directs platform-specific content for multiple channels.

The ideal candidate blends strategic judgment with hands-on production, editing, publishing, and measurement of social content, and can collaborate with various teams to support

Qualifications

• Four to five years of professional experience in social media, digital marketing, influencer marketing, paid social, or a related field.

Responsibilities

• Develop and execute social media strategies for Entertainment and Pop Culture categories, auctions, events, and other priority initiatives.
• Manage an integrated content calendar across Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and emerging platforms.
• Identify properties, people, fandoms, trends, and cultural moments that can become timely and compelling social content.
• Create or direct photo, video, graphic, and written content tailored to each platform, including Reels, TikToks, Stories, and YouTube Shorts.
• Edit video and still imagery and schedule, publish, and quality-check content across social channels.
• Identify and manage relationships with influencers, creators, collectors, and fan communities, including outreach, campaign briefs, deliverables, approvals, usage rights, and performance.
• Plan and optimize paid social campaigns, including audiences, budgets, creative testing, conversion tracking, and return on investment.
• Use analytics, tracking links, social listening, and competitive research to measure results and recommend what Heritage should improve, test, or expand.
• Partner with category specialists, Consignment Directors, Marketing, Creative, Public Relations, and content teams to support integrated campaigns.
• Support auctions, conventions, exhibitions, and other events, including occasional travel and evening or weekend work.

Skills

Social strategy

Influencer marketing

Paid social

Content creation

Video editing

Project management

Copywriting

Presentation

Entertainment knowledge

Education

Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field

Tools

Adobe Creative Suite

Premiere Pro

Final Cut Pro

Canva

CapCut

Job description

Heritage Auctions is seeking a Social Media and Influencer Marketing Manager to grow audiences and business results in Entertainment and Pop Culture categories. The role designs social strategy, manages influencer and paid social campaigns, and creates or directs platform-specific content for multiple channels.

The ideal candidate blends strategic judgment with hands-on production, editing, publishing, and measurement of social content, and can collaborate with various teams to support