Enterprise SDR - US

Plotline Inc.; San Francisco (CA); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Plotline Inc. is seeking an early Sales Development Representative (SDR) to help fuel North America growth.

As the first NA SDR, you’ll generate qualified leads, build relationships with enterprise and mid‑market prospects, and partner with Account Executives, marketing, and product teams to localize outreach and drive pipeline from the ground up. With 1+ year of outbound B2B experience, you’ll own multichannel prospecting, qualify opportunities, and set high‑quality meetings.

Qualifications

• 1+ year of outbound B2B sales development experience.
• Experience with enterprise/mid-market prospecting and qualification.
• Demonstrated ability to generate qualified meetings and exceed targets.

Responsibilities

• Generate qualified leads and build relationships with key prospects.
• Set high-quality meetings and demos for Account Executives.
• Collaborate with marketing and product to localize outreach.

Skills

Outbound sales

Lead generation

Prospect qualification

Multichannel outreach

Communication skills

Written communication

Team collaboration

Analytical

Persistence

Adaptability

Tools

CRM systems

Sales engagement tools

Research tools

Job description

Join a small, high-output team building the future of in‑app engagement. Work on hard problems that matter at scale.

Employment Type

Full time

Location Type

Hybrid

Department

Revenue

Join our AI platform as an early Sales Development Representative (SDR) in North America and play a fundamental role in our international expansion. As a core member of our go‑to‑market team, you’ll be at the forefront of generating pipeline and introducing our technology to one of the world’s fastest‑growing tech markets.

About Our Company

Expanding into North America as part of our global growth strategy

Serving leading apps like Step, mFour, and more

Proven record as an enterprise‑grade app personalization platform

This is an opportunity to help craft our customer acquisition strategy in NA while partnering closely with leadership and sales.

About This Role

As our first SDR in North America, you’ll be responsible for generating qualified leads, building relationships with key prospects, and setting the foundation for our regional sales success. You will work closely with Account Executives, marketing, and product teams to localize outreach and drive pipeline from the ground up.

Key Challenges You'll Solve

Pipeline Generation: Develop and execute strategies to build a robust pipeline of qualified prospects in the NA market

Market Penetration: Research and identify target accounts and key decision‑makers

Outbound Experimentation: Test and optimize outbound campaigns for the best response rates

Regional Insights: Surface actionable feedback and local market intelligence to improve our go‑to‑market

Outcomes Expected

Annual Target: $1.2M in qualified opportunities
Ramp Expectations:

Q1: ~$150K in qualified pipeline + 8 to 12 qualified meetings

Q4: ~$400K pipeline and repeatable outbound process

Lead Generation & Qualification

Execute outbound prospecting (emails, calls, LinkedIn) to engage enterprise/mid‑market targets

Research, identify, and qualify decision‑makers within target accounts

Conduct discovery calls and initial qualification to uncover needs and pain points

Set high‑quality meetings and demos for Account Executives

Work with AE to ensure smooth handoff and excellent prospect experience

Market & Process Development

Collaborate to iterate on ideal customer profiles and tailored messaging

Report on outreach effectiveness and market reaction; document learnings and playbooks

Work with marketing to execute and localize demand generation campaigns

Tools & Operations

Manage CRM data, maintain accurate prospecting records, and follow up with all leads

Utilize sales engagement and research tools for efficient outreach

Professional Experience

1+ year of outbound B2B sales development, preferably in AI/SaaS/technology

Experience with enterprise/mid‑market prospecting and qualification

Demonstrated ability to generate qualified meetings and exceed targets

Core Competencies

Persistent, creative, and metrics‑driven

High energy, self‑motivated, and comfortable with rejection

Strong communication and writing skills for multichannel outreach

Market Explorer

Research‑oriented; quickly grasps new markets and verticals

Comfortable adapting approaches based on feedback and results

Team Player

Excellent collaboration with Account Executives, marketing, and product

Receptive to coaching and eager to share best practices

Organized & Analytical

Methodical in lead management and follow‑up

Familiarity with CRM systems and sales development tools

Ready to Jumpstart Our NA Growth?

If you’re excited about building a region from the ground up and eager to grow your sales career with a proven platform in a high‑growth market, we want to hear from you.

This role offers the chance to make a defining impact on our market entry and growth while gaining deep exposure to enterprise sales in a fast‑paced, innovative environment.

Move fast

Small team, no bureaucracy. Your work goes from idea to production in days, not months.

Hard problems

Real‑time triggers at sub‑100ms latency, SDK performance on millions of devices, no-code UI builders — genuinely hard engineering challenges.

Customer obsessed

We work directly with world‑class product and growth teams at companies like Dream11, CoinDCX, and Zepto.