Enterprise Product Marketing Manager, Surveillance

TP-Link; Irvine (CA); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision

401k contributions

Bi-annual reviews and pay increases

Health and wellness benefits including

Quarterly team-building events

Job summary

TP-Link in Irvine, CA seeks a dynamic Product Marketing Manager, video surveillance, to lead go-to-market strategy for our enterprise surveillance portfolio. You will bridge product management, sales and marketing to ensure our products are positioned and communicated effectively to target audiences.

You will develop and execute comprehensive marketing messaging and plans that drive demand, increase market penetration, and strengthen our brand's competitive position.

Qualifications

• BA/BS degree in marketing, engineering, or related field.
• 3+ years of progressive product marketing experience.
• Strong technical understanding of the product and solutions.
• Experience with product presentations and training.
• Excellent written and verbal communication; able to present.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Lead go-to-market strategies for enterprise surveillance solutions.
• Develop messaging and positioning across packaging, sales, and online content.
• Coordinate with marketing teams, agencies, and partners to execute GTM efforts.
• Advise on product communications, training, and industry events.
• Create collaterals to support solutions and sales processes.
• Stay ahead of industry trends and drive marketing operations.

Skills

Go-to-market strategy

Market research

Competitive analysis

Product messaging

Sales training materials

Communication

Education

BA/BS degree in marketing, engineering, or related field

Job description

Description

We are seeking a dynamic and results-oriented product marketing manager, video surveillance to lead go-to-market strategies for our enterprise surveillance solution and product portfolio. In this role, you will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning.

Key Responsibilities

• Conduct market research initiatives and competitive analysis, and lead customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.
• Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases.
• Work with internal marketing teams, external agencies, and strategic partners to define and execute go-to-market efforts, and achieve business objectives through innovation and collaboration.
• Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conferences, influencers collaboration.
• Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and product selling processes.
• Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting‑edge strategies and best practices into marketing operations to maintain a competitive edge.

Requirements

• BA/BS degree in marketing, engineering, or a related field required.
• Strong technical understanding of the product and solutions, effectively translate technical features into partner and business benefits.
• 3+ years of progressive experience in product marketing with a proven track record in the business video surveillance or related industry.
• Strong experience and understanding of business video surveillance industry, well understand the solution application and pain points.
• Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview.
• Ability to excel in a fast‑paced, dynamic environment, effectively managing multiple projects simultaneously while maintaining a strong focus on results and quality.

Benefits

Salary range: $95,000 - $135,000

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi‑annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team‑building events

Please, no third‑party agency inquiries, and we are unable to offer visa sponsorships at this time.