Enterprise Field Marketing Manager - US East

SailPoint; Washington (District of Columbia); On-site; USD 120,000 - 202,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Job summary

SailPoint is seeking a dynamic Field Marketing Manager for the East US and US South regions to lead strategic, integrated marketing plans and ABM campaigns for Enterprise accounts. You will partner with sales and partners to drive pipeline, awareness, and account growth across new logos and existing customers.

You’ll oversee regional events, field programs, and content alignment with product marketing, demand generation, and partner teams, driving measurable ROI and revenue impact.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field (MBA a plus).
• 8+ years of integrated B2B marketing experience, preferably in strategic accounts field marketing.
• Proven success in developing and executing field marketing campaigns, events, and regional demand generation.
• Strategic, solutions-oriented mindset with the ability to analyze complex situations and recommend actions.
• Understanding of strategic accounts buying dynamics in US East & Central.
• Excellent written and verbal communication, with ability to tailor messaging for diverse audiences.
• Exceptional program and project management skills with multi-initiative capability.
• Familiarity with Salesforce, Marketo, 6Sense, and Tableau.
• Ability to travel regionally (15%-25%) as needed.

Responsibilities

• Develop and execute strategic integrated marketing and ABM plans aligned with regional sales priorities to build pipeline.
• Act as a strategic partner to regional sales leadership and trusted marketing advisor.
• Track, analyze, and report on marketing activities, pipeline performance, and provide optimization insights.
• Plan and manage regional activities including events, conferences, webinars, and workshops.
• Develop and drive customized regional marketing campaigns for key strategic accounts.

Skills

Field marketing

ABM

Pipeline generation

Sales alignment

Event planning

Analytics

Budget management

Education

Bachelor’s degree in marketing, communications, business or related field

Tools

Salesforce

Marketo

6Sense

Tableau

Job description

SailPoint is seeking a dynamic Field Marketing Manager for the East US and US South regions to lead strategic, integrated marketing plans and ABM campaigns for Enterprise accounts. You will partner with sales and partners to drive pipeline, awareness, and account growth across new logos and existing customers.

You’ll oversee regional events, field programs, and content alignment with product marketing, demand generation, and partner teams, driving measurable ROI and revenue impact.