Enterprise Field Marketing Manager — East Coast

SailPoint; Virginia (MN); Hybrid; USD 120,000 - 202,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Holidays

Job summary

SailPoint is seeking a dynamic Americas Field Marketing Manager to lead enterprise segment go-to-market efforts across the US East & South. You will craft integrated marketing plans, ABM campaigns, and regional demand generation in collaboration with sales and partners to drive pipeline and account growth.

The role requires hands-on field marketing expertise, strong analytical skills, and the ability to align with product marketing, demand generation, campaigns, and partner teams.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field. MBA a plus.
• 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles.
• Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts.
• Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions.
• Understanding of Strategic accounts buying dynamics and behaviors in US East & Central.
• Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse types of audiences.
• Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals.
• Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly.
• Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau.
• Ability to travel regionally (15%-25%) as needed.

Responsibilities

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment that build and generate pipeline through a holistic marketing go-to-market approach.
• Act as a strategic partner to regional sales leadership, building relationships and serving as a trusted marketing and business advisor.
• Regularly track, analyze, and report on marketing activities, programs, and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization.
• Plan and manage regional activities including first party and third‑party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops.
• Develop and drive customized account-based regional marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement.
• Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation.
• Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion.
• Manage budget, ROI, and performance metrics for all regional marketing programs.

Skills

Account-based campaigns

Pipeline generation

Integrated marketing plans

Sales alignment

Education

Bachelor’s degree in marketing, Communications, or Business

MBA

Tools

Salesforce

Marketo

6Sense

Tableau

Job description

SailPoint is seeking a dynamic Americas Field Marketing Manager to lead enterprise segment go-to-market efforts across the US East & South. You will craft integrated marketing plans, ABM campaigns, and regional demand generation in collaboration with sales and partners to drive pipeline and account growth.

The role requires hands-on field marketing expertise, strong analytical skills, and the ability to align with product marketing, demand generation, campaigns, and partner teams.