Enterprise Client Marketing Manager

Vanguard; Florida; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Vanguard is building a new Enterprise Client Marketing team to deepen relationships with institutional clients and influence C-suite leaders.

The Client Marketing Manager will shape executive engagement strategies, create thought leadership programs, and deliver marquee client experiences across sales, marketing, and leadership teams. This is a hybrid role requiring three onsite days weekly across stated locations.

Qualifications

• Minimum five years related work experience.
• Undergraduate degree in Marketing or equivalent.
• Experience in asset management or enterprise client programs is a plus.
• Experience supporting integrated marketing campaigns and client programs.
• Experience planning events and executive engagement activities.

Responsibilities

• Support execution of integrated marketing initiatives for priority enterprise clients.
• Plan and deliver high-impact client experiences and executive events.
• Develop and activate thought leadership content for senior leaders.
• Coordinate multiple marketing initiatives and maintain planning processes.

Skills

Client engagement

Event planning

Content activation

Project management

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

We're building a new Enterprise Client Marketing team focused on deepening relationships with some of Vanguard's most important institutional clients. These roles offer the opportunity to shape executive engagement strategies, create compelling thought leadership programs, and deliver marquee client experiences that influence C-suite leaders at major organizations. Whether you're a seasoned marketing strategist or a hands-on marketing professional, you'll help establish the foundation of a growing function while partnering across sales, marketing, and leadership teams to drive business impact.

Key Responsibilities

Client Engagement and Marketing Execution

The Client Marketing Manager will support the execution of integrated marketing initiatives designed to strengthen relationships with priority enterprise clients and senior decision-makers. The role will assist in translating marketing priorities into actionable plans and ensuring successful delivery of key initiatives.

Differentiated Client Experiences and Event Execution

The Client Marketing Manager will support the planning and execution of high-impact client experiences, including executive forums, client councils, hospitality programs, regional events, and other executive engagement opportunities. The role will be responsible for coordinating program logistics, managing project plans and timelines, partnering with internal and external vendors, and ensuring seamless execution of client experiences.

Thought Leadership and Content Activation

The Client Marketing Manager will support the development and activation of thought leadership initiatives that reinforce the firm's position as a trusted, insight-driven partner for C-suite executives and key influencers. The individual will help ensure content reaches the appropriate audiences and supports broader client engagement objectives.

Program Coordination

The Client Marketing Manager will support multiple marketing initiatives simultaneously and help drive effective execution across the Enterprise Client Marketing function. The role will help maintain planning processes, project timelines, and operational disciplines that support quality, consistency, and efficiency.

Required Qualifications

The ideal candidate should have:

• Minimum five years related work experience.
• Undergraduate degree in Marketing or equivalent experience required.
• Understanding of asset management, investment solutions, client segments, and enterprise-level clients. Experience in FAS or Workplace Solutions preferred.
• Experience supporting the execution of integrated marketing campaigns, client engagement programs, or strategic marketing initiatives.
• Experience planning and coordinating events, executive forums, hospitality programs, conferences, or other client-facing experiences.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines simultaneously.
• Strong written and verbal communication skills and attention to detail.

This role is part of our hybrid work model with a required three days a week onsite (Tuesday, Wednesday, and Thursday) in the following locations: Malvern PA; Charlotte, NC; Dallas (Plano), TX; Scottsdale, AZ. Fully remote work is not available for this role.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.